From the Japanese convenience store, FamilyMart, a surprising new bread has been released! It’s called “Omote mo Ura mo Oishii Pan,” which means “Delicious on the Front and Back Bread.”
A Hybrid Sweet with a Two-in-One Taste and Texture
What’s amazing about this bread is that it’s a “hybrid sweet” where you can enjoy two flavors and textures in one single item. The bottom of a popular bread has been transformed into a traditional French pastry, the “Kouign-amann“!
Introducing the Three Unique Flavors
There are three types being released:
Danish Melonpan x Kouign-amann
Japan’s classic sweet bread, the Melonpan, is combined with a Kouign-amann. Its signature is a delightful crunchiness.
Cheesecake Danish x Kouign-amann
The combination of rich cheesecake and the crispy texture of the Kouign-amann creates a perfectly exquisite balance.
Apple Pie Tart x Kouign-amann
You can enjoy the sweet and tart flavor of apples along with the aromatic richness of butter and caramel in this delicious fusion.
Don’t Miss the Special Campaigns!
To celebrate the launch of these new products, FamilyMart is also running some great promotional campaigns.
- Receipt Coupon Campaign: When you buy a bread product, you’ll receive a coupon for a 20 yen discount on your next purchase.
- X (formerly Twitter) Campaign: Follow the official FamilyMart X account and retweet the campaign post for a chance to be one of 10,000 winners to receive a free coupon for one of the new breads!
The campaign period starts on October 7, 2025.
If you see these unique treats at a FamilyMart in Japan, be sure to give them a try!
Delicious bread on the front and back | Campaign | FamilyMart
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