FamilyMart, a major convenience store chain in Japan, has announced a new private brand called “Blue Green” that is kind to both the planet and our bodies. This groundbreaking project aims to promote a sustainable lifestyle through products made with environmentally friendly materials and plant-based ingredients.
Based on the concept of “Gentle ingredients. Delicious taste. A future you’ll love,” this project aims to create positive change starting from the convenience store, a place closest to our daily lives.
The “Blue Green” Project: Born from the Sea and the Forest
The name “Blue Green” comes from FamilyMart’s iconic corporate colors, which evoke images of the sea (blue) and the forest (green). A beautiful blend of these two colors, a shade of blue-green, serves as the project’s symbol.
This initiative will feature a wide range of environmentally and health-conscious products, from food to daily necessities. The food lineup will include menu items that replace animal-based ingredients like meat, fish, eggs, and dairy with plant-based alternatives. For daily goods, the collection will offer items that contribute to reducing plastic waste, such as reusable cutlery.
Japanese convenience stores are more than just retail outlets; they are an essential infrastructure deeply rooted in many people’s lives. This move to promote sustainability from such a familiar place is gathering significant attention within Japan.
Easy to Enjoy! New Plant-Based Food Menu
A key feature of the “Blue Green” food lineup is its thorough pursuit of deliciousness without using any animal-based ingredients. Even those new to plant-based meals are sure to be satisfied.
Plant-Based Chocolate Cake
This is a luxurious cup-style cake featuring a cocoa sponge made with soy milk, topped with a rich ganache whipped cream made from plant-based ingredients like almond milk. The crispy texture of the cocoa crumble topping provides a delightful accent. It is priced at 368 yen (tax included) and will be available at stores across Japan, excluding Okinawa Prefecture.
Plant-Based Almond Milk Bar – Caramel Flavor
This is a plant-based ice cream made with an almond milk base, created without using the eight major allergens. It is mixed with crushed almonds, allowing you to fully enjoy the rich, nutty flavor and aroma. Available at stores nationwide for 184 yen (tax included).
Plant-Based Egg-Style Soup
This soup features fluffy, egg-style ingredients derived from soy milk that look and feel just like real eggs. It has a gentle flavor highlighted by the umami of konbu (kelp), reminiscent of Japan’s traditional dashi culture. It is priced at 170 yen (tax included) and will be released nationwide.
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