A highly anticipated new flavor has joined the “Chilled Cream Melon Pan” series, which has gained immense popularity at FamilyMart stores across Japan. The third installment of this collaboration with the historic Hiroshima-based brand “Hattendo,” featuring a “Custard Pudding Style” flavor, has been available since Tuesday, March 17, 2026.
This product is a luxurious fusion of two Japanese dessert staples: “Melon Pan” (a sweet bread topped with a crisp, lattice-patterned cookie crust) and custard pudding. The unique style of eating it chilled straight from the refrigerator has earned it a devoted following among dessert fans in Japan.
Available at FamilyMart Stores Across Japan! Details on Hattendo’s “Custard Pudding Style”
The new “Hattendo Chilled Cream Melon Pan: Custard Pudding Style” is sold exclusively at approximately 16,400 FamilyMart convenience stores (Konbini) nationwide. This is a special limited-edition item and cannot be purchased at Hattendo’s directly managed shops or through their official online store.
The basic product information is as follows:
- Product Name: Hattendo Chilled Cream Melon Pan (Custard Pudding Style)
- Release Date: Tuesday, March 17, 2026
- Price: 298 yen (approx. $2.01 USD, including tax)
- Sales Area: FamilyMart stores throughout Japan
- Note: Availability may vary by store. Not sold at Hattendo retail locations or their official online shop.
With its affordable price and authentic gourmet taste, this sweet treat is a perfect reward for yourself or a must-try for travelers visiting Japan.
Three Textures in One! The Meticulous “Crunchy, Fluffy, and Creamy” Structure
The greatest appeal of this product lies in its carefully engineered three-layer structure. Hattendo has applied its long-perfected “Cream Bread” technology to the Melon Pan, offering a distinct sensation with every bite.
First, the outer cookie crust is finished with a glaze and zarame (coarse sugar crystals). Even after being chilled in the refrigerator, it maintains its signature “crunch,” while the gritty texture of the sugar crystals adds a satisfying bite.
Beneath the crust lies Hattendo’s signature moist and soft bread. At the very center, you’ll find a rich, vanilla-infused custard cream made with high-quality eggs, paired with a bittersweet caramel filling. This combination creates an experience that feels as if an actual custard pudding has been encased within a Melon Pan.
Premium Cake-like Satisfaction! The New “Chilled Bread” Culture
Hattendo’s “Chilled Sweet Bread” concept focuses on a seamless harmony between the bread and the cream. Unlike standard Melon Pan, the dough recipe is specifically adjusted to reach its peak deliciousness when served cold.
The balance between the sweet, rich custard and the bitter caramel is a testament to the skill of a long-established brand. While it is a convenient, handheld size, the level of satisfaction it provides is comparable to eating a gourmet cake. It is sure to be a star for your post-lunch dessert or afternoon tea.
Founded in 1933! The History of Hattendo Bringing Smiles from Hiroshima
Hattendo, the brand behind this collaboration, is a storied company founded in 1933 as a Japanese confectionery shop in Mihara City, Hiroshima Prefecture. Over the years, they have adapted to changing times by evolving from Japanese and Western sweets to bread, eventually creating their own unique “Sweet Bread” culture—a fusion of bread and dessert that they now share with Japan and the world.
This new Melon Pan features the classic Japanese flavor of “Custard Pudding.” When you visit a FamilyMart in Japan, be sure to experience this magical “crunchy, fluffy, and creamy” texture for yourself.
Post a Comment