FamilyMart, a leading Japanese convenience store (Konbini) chain, is launching a new project to support sustainable fisheries. From March 24 to April 20, 2026, a portion of the sales from specific “Omusubi” (Rice Balls, a Japanese soul food) made with wild Alaskan seafood will be donated to local fishery management and marine environmental protection. This initiative creates a system where choosing a delicious rice ball in Japan directly supports the preservation of Alaska’s rich oceans for future generations.
Resonating with Alaska’s “No Overfishing” Rule! The Significance of Choosing Sustainable Seafood
FamilyMart has selected Alaska as the recipient of this donation because it is known globally as a pioneer in sustainable seafood.
The Alaska State Constitution, established in 1959, explicitly states that “natural resources shall be utilized, developed, and maintained on the sustained yield principle.” For over half a century, rules have been in place to ensure resources remain available for future generations.
In Alaska, a strict management system based on scientific evidence ensures that there is no overfishing and no negative impact on the ecosystem. FamilyMart deeply resonates with this fishing philosophy and launched this project to continue providing delicious rice balls stably even amidst environmental changes. The fact that a rice ball we pick up daily in Japan can help protect the sea on the other side of the planet is a highly significant action.
An Exquisite Combination! The New Premium “Sockeye Salmon & Fresh Cod Roe” Omusubi
The new product appearing alongside this project is a luxurious creation featuring the bounty of the sea. The combination of “Sockeye Salmon” raised in the great outdoors of Alaska and “Fresh Cod Roe” (Tarako) from walleye pollock represents the classic, authentic taste of Japan.
【New Product】Sockeye Salmon & Fresh Cod Roe
- Price: 274 yen (295 yen including tax / approx. $1.96 USD)
- Release Date: Tuesday, March 24, 2026
- Available Region: Nationwide Japan
- Features: Flaked wild Alaskan sockeye salmon and fresh cod roe are wrapped in fluffy Japanese rice. The moderate saltiness of the sockeye salmon and the popping texture of the fresh cod roe match perfectly with the rice. It is a dish where you can enjoy the umami of the sea in every bite.
This product, featuring the two “superstars” of the Japanese rice ball world—salmon and cod roe—stands out for its commitment to Alaskan ingredients. Great care was taken with the texture of the salmon flakes to ensure the rich flavor of the sockeye salmon is fully experienced.
Classic Favorites Go Sustainable! “Hand-Wrapped Spicy Pollock Roe” with Distinct Texture
A popular existing product already on sale in Japan is also part of this project. This item also uses Alaskan walleye pollock roe as its raw material, allowing consumers to enjoy the blessings of resources raised under strict management.
【Now on Sale】Hand-Wrapped Spicy Pollock Roe (Mentaiko)
- Price: 218 yen (235 yen including tax / approx. $1.56 USD)
- Available Region: Nationwide Japan
- Features: This rice ball highlights the distinct grain texture and umami characteristic of “Spicy Pollock Roe” (Mentaiko). By adding the umami of Kelp (Konbu) behind the spiciness, a deep flavor profile has been achieved. Using ingredients caught through Alaska’s sustainable fisheries, it balances environmental consideration with delicious taste.
The kelp dashi felt within the spicy kick brings out the maximum potential of the Alaskan pollock roe. Because it is a staple of the Japanese menu, knowing the “Sustainability” behind it makes the usual meal feel even more valuable.
Eat Deliciously and Support the Alaskan Seas
This donation initiative is for a limited time until April 20, 2026. By simply choosing the “Sockeye Salmon & Fresh Cod Roe” or “Hand-Wrapped Spicy Pollock Roe” at FamilyMart stores across Japan, you can contribute to Alaskan fishery resource management and the maintenance of the marine environment.
For more detailed information about Alaskan seafood, please visit the official website below:
Official Website of the Alaska Seafood Marketing Institute 🇯🇵
FamilyMart aims to be “an indispensable place beyond convenience.” The casual choice we consumers make to “eat a rice ball” is linked to a better future. When you visit Japan, why not pick up a specially crafted Omusubi while thinking of the Alaskan seas?
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