Here’s some heartwarming news about a new sweet treat from Japan’s popular convenience store, FamilyMart. In collaboration with the famous sweet bread brand Hattendo from Hiroshima, the “Chilled Melting Cream Bread – Milk Tea” was released on November 4, 2025.
About Japanese Convenience Store Sweets and “Hattendo”
Japanese convenience stores (conbini) are more than just convenient. They are also known for their shelves lined with high-quality, original sweets that change with the seasons, and many people eagerly await new releases.
Among them, “Hattendo” is a famous sweet bread brand with roots in a long-established Japanese confectionery store founded in 1933. Its “Cream Bread,” meant to be eaten chilled, is especially popular, boasting a surprisingly soft texture and an elegant sweetness that feels like a fusion of bread and dessert, earning it fans all across Japan.
The Charm of the New “Melting Cream Bread – Milk Tea”
This limited-edition flavor, available only at FamilyMart, is a comforting milk tea flavor, perfect for the coming cold season.
Made with Aromatic Kenyan Tea Leaves
The tea leaves chosen for this product are from Kenya, one of the world’s leading tea-producing regions. They bring out the mild astringency and rich aroma characteristic of milk tea.
A Harmony of Two Cream Layers
Inside the bread, you’ll find two layers: a gently sweet milk cream and a special milk tea cream made from concentrated tea leaves. One bite reveals a rich yet clean aftertaste, as the elegant flavor of milk tea fills your mouth.
Product Information
Product Name: Chilled Melting Cream Bread – Milk Tea
Release Date: Tuesday, November 4, 2025
Price: 290 JPY (tax included)
Where to Buy: Approximately 16,400 FamilyMart stores nationwide in Japan
(Availability may vary by store)
Don’t Miss the Classic Custard Flavor!
Along with the milk tea flavor, why not check out the classic flavor as well?
Chilled Melting Cream Bread – Custard
The custard flavor, Hattendo’s signature product, was updated this summer. It has a rich egg flavor, but the aftertaste is light and simple. It’s characterized by a nostalgic and gentle taste. Keep an eye out for the new package design, too.
Conclusion
When you visit Japan, be sure to stop by a nearby FamilyMart and try this special sweet bread. This treat, filled with the unique quality of a Japanese convenience store and the dedication of a long-established brand, is sure to become a wonderful memory of your trip.
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