FamilyMart, one of Japan’s leading convenience stores (known locally as “konbini”), will release a new collaborative dessert bread with the renowned Hiroshima-based bakery “Hattendo” starting February 24, 2026 (Tuesday).
1. An Intense Cacao Experience Like Eating Pure Chocolate
The standout feature of the new “Chilled Melting Cream Bread: Deep Chocolate” is the overwhelming amount of chocolate. Compared to previous FamilyMart exclusive products, the chocolate content has been increased by a staggering 190%.
The development team aimed to create a sensation of “eating pure chocolate” rather than just a bread roll. A secret touch of caramel sauce has been added to the rich chocolate cream, providing a sophisticated bitter aftertaste that ensures a luxurious flavor experience from the first bite to the last.
2. Product Overview and Where to Buy
This product is available at approximately 16,400 FamilyMart stores throughout Japan. It is a special limited edition that cannot be found at Hattendo’s own retail shops or online store.
- Product Name: Hattendo Chilled Melting Cream Bread: Deep Chocolate
- Release Date: February 24, 2026 (Tuesday)
- Availability: FamilyMart stores across Japan (excluding some locations)
- Price: 298 yen (tax included) (approx. 1.99 USD / 1.90 EUR)
- Features: The premium packaging makes it an ideal personal treat or a unique snack to try during a trip to Japan.
3. Japan’s Beloved “Chilled Sweets Bread” Series
The collaboration series between FamilyMart and Hattendo is highly popular for making the flavors of a historic bakery easily accessible at a local “konbini.” The series is famous for combining Hattendo’s signature “incredibly soft dough” with a “melting cream” center.
In addition to the new chocolate flavor, the classic “Custard” version is also available on shelves.
- Chilled Melting Cream Bread: Custard
- Features: A classic flavor that highlights the richness of the eggs while maintaining a clean, refreshing aftertaste.
4. The Craftsmanship of Hattendo: A Hiroshima Legacy for Over 90 Years
Hattendo was founded in 1933 as a Japanese confectionery shop in Mihara City, Hiroshima Prefecture (located in Western Japan). Over its 90-year history, the bakery has continued to evolve with the times, moving from traditional Japanese sweets to Western-style pastries and bread.
Their core concept is the “Sweets Pan”—a fusion of bread and dessert. The founding philosophy of “cheering people up with something sweet” is baked into every one of these melting cream breads (Cream Pan).
Look for this fusion of tradition and innovation at a FamilyMart in Japan and experience the ultimate chocolate indulgence for yourself.
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