The major Japanese convenience store chain “FamilyMart” (commonly known as “Famima”) is launching a brand-new digital service. Starting from Wednesday, February 25, 2026, at 10:00 AM, the “Famima Online Kuji” (Online Lottery) will begin, offering fans a chance to win exclusive merchandise online.
In Japanese convenience stores, character lotteries like “Ichiban Kuji,” usually played at the counter, are incredibly popular. This new service brings that experience to smartphones and PCs, making it accessible 24 hours a day. By moving online, the service can offer more niche and “deep” content that isn’t restricted by the physical shelf space of brick-and-mortar stores.
The commemorative first lineup features two titles: “Mu,” a supernatural mystery magazine with 46 years of history in Japan, and the popular currently-airing anime “Sorcerer Kunon Can See.”
A New “Online Convenience Store” Experience Beyond Physical Distance
With approximately 16,400 stores across Japan, FamilyMart positions this new service as an “online convenience store.”
The primary advantage of the online lottery is that it can be purchased from anywhere within Japan, with the won prizes delivered directly to the user’s home. Limited-edition items that previously required a trip to a physical store are now much easier to obtain.
UMA Invasion! The Shocking “Mu × Mugi Maeda” Collaboration
“Mu” is Japan’s most famous mystery magazine, first published in 1979. It is beloved by fans for its serious investigation into mysteries such as UFOs, UMAs (Unidentified Mysterious Animals/Cryptids), and ancient civilizations.
For this launch, they have collaborated with illustrator Mugi Maeda, known for his unique “Burning Eyes” art style. The result is a collection of pop yet eerie goods featuring cryptids and aliens.
【Online Lottery】Mu × Mugi Maeda: UMA Assemble!
- Price: 880 yen (approx. $5.87) + shipping
- Sales Period: Feb 25, 2026 (Wed) 10:00 AM – March 31, 2026 (Tue) 11:59 PM
- Shipping Schedule: Late June onwards
The lineup consists of 24 types of prizes ranging from Grade A to G, plus a “Last Prize” for the person who buys the final ticket.
Prize A: UMA × Aliens Assemble! Big Acrylic Stand
A king-sized acrylic stand featuring the full lineup of cryptids and aliens illustrated by Maeda. Measuring approximately 200 × 300 mm (approx. 7.9 × 11.8 inches), it has an overwhelming presence as room decor.
Prize B: Limited Edition Color Logo T-shirt
A very rare design featuring the “Mu” logo in FamilyMart’s corporate colors (green, white, and blue). It comes in a relaxed XL size with various cryptids featured on the back.
Prize C: Famima Color Logo Tote Bag
The front features the Mu logo in Famima colors, while the back is decorated with cryptids. Measuring approximately 360 × 370 × 110 mm (approx. 14.2 × 14.6 × 4.3 inches), it is a practical bag that can hold A4-sized documents.
Prize D: UMA Cork Coasters (5 varieties)
Features “stars” of the Mu universe familiar to readers, such as the “Flatwoods Monster” and “Mothman.” Users can choose their favorite design.
Prize E: Acrylic Keychains (6 varieties)
Portable items sized at approximately 65 × 50 mm (approx. 2.6 × 2.0 inches). You can add a touch of mystery to your daily life by attaching them to your bag or keys.
Prize F: Die-cut Sticker 2-piece Sets (5 varieties)
A set containing a cryptid design and a Mu logo sticker. Perfect for decorating PCs or smartphone cases.
Prize G: UMA × Alien Button Badges (5 varieties)
Easy-to-collect 57 mm (approx. 2.2 inches) badges. Use them to customize your hats or bags freely.
Last Prize: Historical Covers Mosaic Acrylic Board
A special item for the person who buys the very last ticket. It is a mosaic art piece composed of “Mu” covers from the past 46 years; when viewed from a distance, the “Mu” logo emerges.
Bring the World of Magic Home! “Sorcerer Kunon Can See”
The lottery for the anime “Sorcerer Kunon Can See,” which began airing in January 2026, will launch simultaneously. It is a fantasy work following a boy named Kunon, who was born blind and uses magic to create his own “eyes” to explore the world.
【Online Lottery】Sorcerer Kunon Can See
- Price: 880 yen (approx. $5.87) + shipping
- Sales Period: Feb 25, 2026 (Wed) 10:00 AM – March 24, 2026 (Tue) 11:59 PM
- Shipping Schedule: Late July onwards
Prize A: 3D Acrylic Stand
By layering acrylic panels with depth, this piece 3D-renders the scene where Kunon activates his magic. It stands approximately 200 mm (approx. 7.9 inches) tall.
Prize B: Elegant Cup & Saucer (2 varieties)
An elegant design inspired by tea time within the series. Fans can choose between “Kunon” and “Princess Milika” versions.
Prize C: Fountain Pen & Pen Stand Set (2 varieties)
An authentic item inspired by the writing tools essential for magic research. The heavy-duty fountain pen is also highly practical.
Prize D: Chibi Character Acrylic Stands (5 varieties)
Acrylic stands featuring the characters in adorable “chibi” forms. You can collect and display all five characters.
Prize E: Metallic Button Badges (5 varieties)
Badges featuring famous scenes from the anime with a sparkling metallic finish.
Last Prize: Grimoire-style Book Light
When closed, it looks like a magical grimoire; when opened, the built-in light illuminates famous scenes. This is a luxurious item designed to delight any fan.
Special Launch Campaigns
To celebrate the start of the new service, several campaigns will be held for fans in Japan.
- Bulk Purchase Discount: For a limited time (Feb 25 to March 3), customers who buy 10 or more tickets at once will receive a coupon making one ticket (880 yen) free.
- Shipping Discount: For customers ordering from the same lottery title twice or more, a coupon will be distributed to everyone making the shipping fee for the second order and beyond effectively 1 yen.
Challenge the Playful “Spot the Difference” Game
A “Spot the Difference” game will also appear on the Online Lottery special site starting February 25.
Obtain the Famima Online Kuji ‘Mu’ Limited Coupon! 🇯🇵 (Opening Feb 25, 10:00 AM)
If you find all five differences, you will receive a coupon code for 100 yen off the “Mu” lottery. Additionally, an even more difficult “Super Hard Spot the Difference” will be sold at “Famima Print” multi-copy machines inside FamilyMart stores.
Mu x Famima: Super Hard Spot the Difference
- Price: 300 yen each (approx. $2.00)
- Sales Period: March 6 (Fri) – May 31 (Sun)
- Location: Multi-copy machines inside FamilyMart stores nationwide
Experience “Mu” Inside the Convenience Store
The “Famima Print” service at in-store multi-copy machines will also sell random stickers featuring historical “Mu” cover designs.
Monthly Mu Cover Random Stickers
- Price: 300 yen (approx. $2.00)
- Period: Feb 25 (Wed) – March 31 (Tue)
- Varieties: 4 types in total
Furthermore, a super rare item limited to only 30 units, the “End of Days Mu Watch,” will be released. This wristwatch features a mysterious design where the character “ム” (Mu) acts as the short hand and “ー” (the dash) acts as the long hand, making it a bit difficult to tell time but very stylish.
End of Days Mu Watch
- Price: 4,290 yen (approx. $28.60)
- Features: “Eye of Providence” engraved on the back
“Famima Online Kuji” is a new form of digital entertainment from FamilyMart. Other famous titles like “Sesame Street” are scheduled to appear in the future. Be sure to check out this new evolution of Japanese pop culture!
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