At the Japanese convenience store “FamilyMart,” an exclusive campaign is kicking off that F1 fans—the pinnacle of motorsports—won’t want to miss. Red Bull Japan has prepared a lineup of luxurious prizes ahead of the Japanese Grand Prix (GP) starting March 27, 2026. This exciting project blends Japan’s unique “Konbini” (convenience store) culture with world-class racing.
An Invitation to the VIP Lounge at Suzuka Circuit (Prize A)
The ultimate highlight of this campaign is an invitation to the VIP lounge at the legendary “Suzuka Circuit,” a track beloved by drivers worldwide.
- Prize Name: Japanese GP Red Bull Front Row Invitation with Special Experience
- Number of Winners: 10 people
- Entry Requirement: Purchase 18 eligible products (approx. 3,800 JPY / $25 USD)
- Location: Suzuka Circuit, Turn 7
“Red Bull Front Row” is a special VIP lounge located at Turn 7, known as one of Suzuka Circuit’s most thrilling high-speed corners. Fans can watch the race from a “front row” perspective—so close you can feel the air pressure as the cars blast past. This is an incredibly rare “platinum ticket,” with only 10 spots available to winners.
Official Team Gear Sets (Prize B)
For fans who can’t make it to the track, there are also chances to win official merchandise.
- Prize Name: Red Bull Racing or Racing Bulls Gear Set
- Number of Winners: 450 total
- Entry Requirement: Purchase 4 eligible products (approx. 850 JPY / $6 USD)
- Contents: A set featuring a T-shirt and cap from each team
Winners can choose between two teams: “Red Bull Racing,” home to World Champion Max Verstappen, and “Racing Bulls (VCARB),” featuring Japanese hero Yuki Tsunoda.
“Original Cards” Available Immediately In-Store
At FamilyMart stores across Japan, there is also a bonus you can get on the spot just by purchasing eligible products.
- Condition: Purchase 2 eligible products at the same time
- Reward: Limited Edition Original Card (8 varieties total)
- Designs: Max Verstappen, Yuki Tsunoda, and the latest F1 machines (RB21, VCARB02), etc.
The designs featuring printed driver signatures are particularly valuable items for collectors. In Japanese convenience stores, these cards are typically placed on the product shelves; you simply take your chosen card to the register along with your drinks. These are available on a first-come, first-served basis and will disappear quickly, so early checking is recommended.
How to Enter and Eligible Products
This campaign is being held at all FamilyMart locations throughout Japan (including Famima!! and TOMONY).
- Eligible Products: Red Bull Energy Drink (250ml / 8.45 fl oz, 355ml / 12 fl oz), Red Bull Sugarfree (250ml / 8.45 fl oz)
- Step 1: Purchase the eligible products and keep your receipt.
- Step 2: Add the Red Bull official LINE account as a friend.
- Step 3: Upload a photo of your receipt to the LINE chat to earn points.
- Step 4: Once you have enough points, apply through your My Page to see the lottery results instantly.
Your everyday shopping at a “Konbini,” an essential part of life in Japan, could lead you to a dream F1 experience.
Campaign Period
- Receipt Validity Period: February 17, 2026, 10:00 AM – March 2, 2026, 11:59 PM (JST)
- Entry Acceptance Period: February 17, 2026, 10:00 AM – March 5, 2026, 11:59 PM (JST)
This is a short campaign lasting only about two weeks. Don’t miss your chance to feel the speed from the “front row” at Suzuka Circuit!
Japanese GP Special Project 'Energy for the Fastest.' | F1 🇯🇵
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