A unique experiment is about to begin at approximately 60 7-Eleven stores in the Kitami area, Hokkaido. It allows customers to directly support the local heroes, the women’s curling team “Loco Solare,” through their daily shopping.
Starting Monday, February 2, 2026, the “Deliver to Loco! Cheering Stone Gifting Campaign” serves as a new example of how Japanese convenience stores, or “Konbini,” can collaborate with local communities.
By purchasing two or more eligible side dishes (souzai) at once, you can send digital gifts to the team via the sports gifting service “Engate.” Your meal becomes power for athletes fighting on the world stage.
The “Engate Sponsorship Model”: Supporting the Team Through Shopping
This initiative utilizes a Digital Transformation (DX) model of sports sponsorship.
When you purchase two or more eligible products at participating stores in the Kitami area, a point exchange ticket will be printed on your receipt. By presenting this at the register, you can exchange it for an “Application Ticket with Coupon Code.” Later, entering this code on the Engate website will grant you 100 points.
- Campaign Period: Monday, February 2, 2026 – Sunday, February 15, 2026
- Point Exchange Deadline: Wednesday, February 18
- Target Area: Approximately 60 7-Eleven stores in the Kitami area, Hokkaido
- Ticket Distribution: First 166 tickets per store (Ends when supplies run out)
Eligible Products: Experience Japanese “Konbini” Quality
The products eligible for this campaign are side dishes from 7-Eleven’s high-quality brand, “Seven Premium.” These items symbolize the high level of Japanese convenience store food, allowing you to easily enjoy authentic Japanese flavors.
Seven Premium Gold: Gold Hamburger Steak
- Price: 398 JPY (429.84 JPY with tax)
- Features: A juicy hamburger steak packed with the umami of beef and pork. The rich demi-glace sauce pairs perfectly with white rice.
Seven Premium: Salt-Grilled Silver Salmon
- Price: 368 JPY (397.44 JPY with tax)
- Features: Fatty Silver Salmon grilled over an open flame. Just warm it in the microwave to complete the main dish of a traditional Japanese grilled fish set meal.
Seven Premium: Salt-Grilled Mackerel
- Price: 368 JPY (397.44 JPY with tax)
- Features: Also grilled over an open flame, featuring skin that is fragrant and flesh that is plump. Mackerel is popular in Japan as a healthy fish and is also perfect as Otsumami (a snack with alcohol).
Seven Premium: Thick-Rolled Omelette
- Price: 178 JPY (192.24 JPY with tax)
- Features: A Japanese rolled omelette made with fresh eggs, highlighting the flavor of dashi stock and sweetness. Pre-cut, so it’s ready to use for breakfast or in a Bento box.
Seven Premium: Salt-Grilled Pork Tongue
- Price: 328 JPY (354.24 JPY with tax)
- Features: A dish using pork tongue, offering a unique crunchy texture. The more you chew, the more the flavor spreads; it is loved as a partner for evening drinks.
Seven Premium: Teppanyaki Hamburger with Japanese Grated Radish Sauce
- Price: 278 JPY (300.24 JPY with tax)
- Features: Characterized by the savory aroma of being grilled on a teppan (iron plate). The soy sauce-based sauce containing grated daikon radish makes for a refreshing taste.
Seven Premium: Soft-Boiled Seasoned Eggs (2 Pack)
- Price: 218 JPY (235.44 JPY with tax)
- Features: Boiled eggs seasoned with soy sauce and bonito stock. The yolk is melty and soft-boiled, making it excellent as a topping for Ramen.
Seven Premium: Burdock Root Salad (Gobo Salad)
- Price: 148 JPY (159.84 JPY with tax)
- Features: A salad characterized by the crisp texture of burdock root. Rich in dietary fiber, it is a staple of Japanese home cooking.
Seven Premium: Macaroni Salad
- Price: 148 JPY (159.84 JPY with tax)
- Features: A creamy pasta salad containing ham and tuna. The mayonnaise flavor is widely loved by children and adults alike.
Seven Premium: Potato Salad
- Price: 138 JPY (149.04 JPY with tax)
- Features: A classic salad using potatoes grown in Hokkaido. The simple seasoning leverages the taste of the ingredients and goes well with any meal.
Limited Items and Experiences: A Must-See for Fans
When you use your earned points to send cheering gifts to Loco Solare, you have a chance to win special “return gifts” based on your contribution level.
- Prize A: Online meetup with Loco Solare (“Mogu-mogu Time” / Snack Time)
- Prize B: An original message video just for you
- Prize C: A bouquet gift from Loco Solare
- Prize D: Special Acrylic Stand
- Prize E: Player’s Digital Photo (Bromide)
These are valuable items that make the players, who are active in their hometown of Kitami, feel closer to you.
A Culture Where the Whole Region Supports the Team
Loco Solare is a world-class team based in Tokoro Town, Kitami City, Hokkaido, having won silver and bronze medals at the Olympics.
This campaign is a new community-based circular system where daily shopping turns into cheers for the team. If you are visiting Hokkaido during the campaign period, please stop by a 7-Eleven. Your shopping will become the power supporting the heroines on the ice.
Loco Solare Official website 🇯🇵
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