A special new sweet has been born through a joint development between Lawson, a major Japanese convenience store (Konbini), and Japan Airlines (JAL). Eight varieties of “Regional Premium Roll Cakes,” supervised by active JAL Group cabin attendants (CAs), will be released simultaneously across limited areas in Japan starting the evening of Tuesday, February 24, 2026.
This project merges the perspective of CAs—”professionals of the sky” who are intimately familiar with the charms of various regions in Japan—with the technology of Lawson’s popular “Uchi Café Premium Roll Cake” brand, which has sold over 400 million units. Each roll cake encapsulates local specialties and traditional food cultures, allowing you to enjoy the feeling of traveling through Japan from the comfort of your home.
Additionally, other collaborative products will be available, such as “Karaage-kun” (Japanese fried chicken nuggets) inspired by JAL’s popular in-flight “Onion Consommé Soup.” Related Article 🇯🇵
1. Hokkaido Area: Haskap and Cream Cheese
A refreshing creation inspired by the beautiful snowy landscapes of Hokkaido.
- Product Name: Uchi Café × JAL Hokkaido Haskap Premium Roll Cake
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Hokkaido Area
- Features: This two-layered cake features a sweet and tart sauce made from “Haskap” (blue-honeysuckle), a specialty fruit of Hokkaido, combined with rich cream cheese. The sponge is a snowy “white cake,” expressing the essence of a Hokkaido winter.
2. Tohoku Area: Traditional “Babahera Ice” Style
A recreation of a long-beloved street food from Akita Prefecture.
- Product Name: Uchi Café × JAL Babahera-style Premium Roll Cake (Strawberry & Banana)
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Tohoku Area and Niigata Prefecture
- Features: Inspired by Akita’s famous “Babahera Ice” (a traditional rose-shaped ice cream sold by elderly women on roadsides). By combining pink strawberry cream and yellow banana cream, this luxurious cake allows you to enjoy three flavors: strawberry, banana, and a mixed blend.
3. Kanto Area: Traditional “Cream Anmitsu” Style
A modern Western-style take on a traditional Japanese dessert born in Tokyo.
- Product Name: Uchi Café × JAL Cream Anmitsu-style Premium Roll Cake
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Kanto Area (excluding Niigata Prefecture)
- Features: “Anmitsu” is a quintessential Japanese sweet consisting of agar jelly, fruits, and “An” (red bean paste). This cake features elegantly sweet bean paste layered with chewy “Gyuhi” (soft mochi), mandarin oranges, and brown sugar syrup, offering a texture that evolves with every bite.
4. Tokai and Hokuriku Area: Nagoya’s “Ogura An-Butter Toast” Style
The breakfast culture of Nagoya’s coffee shops has been transformed into a dessert.
- Product Name: Uchi Café × JAL An-Butter Toast-style Premium Roll Cake
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Tokai and Hokuriku Area
- Features: A recreation of Nagoya’s specialty “Ogura Toast.” Topped with diced butter, the saltiness of the butter and the sweetness of the red bean paste match perfectly. The surface of the roll cake is slightly scorched to give it the appearance of freshly toasted bread.
5. Kinki Area: Osaka’s Famous “Mixed Juice” Style
An arrangement of the classic fruit beverage found in Osaka’s traditional coffee shops.
- Product Name: Uchi Café × JAL Mixed Juice-style Premium Roll Cake
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Kinki (Kansai) Area
- Features: Captures the essence of “Mixed Juice,” a beverage made from various fruits and milk that is loved by all generations in Osaka. By blending several types of fruit, this cake offers a clean, refreshing acidity that leaves a pleasant aftertaste.
6. Chugoku and Shikoku Area: Setouchi Lemon and Kito Yuzu
A luxurious use of two of Japan’s representative premium citrus fruits.
- Product Name: Uchi Café × JAL Setouchi Lemon and Kito Yuzu Premium Roll Cake
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Chugoku and Shikoku Area (excluding Yamaguchi Prefecture and parts of Shimane Prefecture)
- Features: The sponge cake is made with “Setouchi Lemon.” The cream and jelly are infused with “Kito Yuzu” from Tokushima Prefecture, known as a high-quality citrus. Characterized by a sharp, cooling sensation, it is highly recommended for those who prefer less sugary treats.
7. Kyushu Area: Kagoshima’s Popular “Shirokuma” Style
A fun-looking recreation of the shaved ice dessert originating in Kagoshima Prefecture.
- Product Name: Uchi Café × JAL Shirokuma-style Premium Roll Cake
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Kyushu Area, all of Yamaguchi Prefecture, and parts of Shimane Prefecture
- Features: “Shirokuma” is a dessert made of shaved ice topped with condensed milk and various fruits. This cake features a condensed milk-based cream studded with colorful fruits, offering a different sweetness and joy with every mouthful.
8. Okinawa Area: Tarama Island Brown Sugar and Tea
An unexpected encounter between specialty products grown under the Okinawa sun and fragrant tea.
- Product Name: Uchi Café × JAL Brown Sugar & Tea Premium Roll Cake ~Featuring Tarama Island Brown Sugar~
- Price: 268 yen (tax included) (Approx. $1.80 / £1.40)
- Launch Region: Okinawa Area
- Features: Combines a deeply rich cream made with brown sugar from Tarama Island, Okinawa, with a tea-flavored sponge. Almond toppings provide a textural accent, resulting in an elegant and sophisticated flavor.
Memories of Travel at Your Local Konbini
This campaign, which allows you to enjoy different regional flavors across Japan, is more than just a sweet treat—it is an invitation to a “small trip.” These special items are filled with the “Omotenashi” (hospitality) of JAL’s CAs and Lawson’s commitment to quality. On February 24, stop by a Lawson in Japan to find your own “flight” through flavor.
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