Lotte Co., Ltd., a Japanese confectionery maker, will release the “Nama Choco Pie <4x Cream>” exclusively at convenience stores (Konbini) nationwide in Japan starting Tuesday, February 3, 2026.
Japanese convenience stores are not merely grocery stores. They are a “gourmet wonderland” where high-quality new sweets appear almost every week. The latest arrival is the newest addition to the “Nama (Fresh) Choco Pie” series, which evolves the long-loved “Choco Pie” snack into an authentic chilled dessert. It is attracting attention for boasting a volume unlike anything seen before.
Product Details of Fresh Choco Pie <4x Cream>
The most significant feature of this new product is the amount of cream. Compared to the regular “Choco Pie” stored at room temperature, the amount of cream reaches a whopping 400%. This is an astounding specification.
Furthermore, compared to the existing chilled “Fresh Choco Pie” product, the amount of both cream and chocolate has been increased by 20%. It is packed with a level of satisfaction that is hard to believe for a sweet you can easily buy at a convenience store.
Product Data
- Product Name: Nama Choco Pie <4x Cream>
- Release Date: Tuesday, February 3, 2026
- Release Area: Convenience stores nationwide in Japan (excluding some stores)
- Contents: 1 piece
- Expiration Date: 5 days
- Price: Open price (Estimated retail price around 258 yen incl. tax / approx. $1.75 USD)
“Guilty” Deliciousness Acclaimed in Test Sales
Prior to its nationwide release, this product was sold on a test basis in select regions. During that time, it received very high praise from purchasers.
In a survey of purchasers, 96% answered that it was “delicious” and 92% said they “want to buy it again.” On social media, there were many comments such as “It’s full of cream and satisfying” and “Where is it sold?”
This sweet is designed to be eaten with one hand (a “one-hand sweet”) without using a spoon or fork. However, its flavor is as authentic as a cake.
It is the perfect product for a slightly luxurious break time during work or housework. It can be described as a sweet full of “Guilty Pleasure” that makes you want to enjoy it without worrying about calories or carbs.
Series Expansion and Brand Background
“Nama Choco Pie” is a chilled dessert series that began its nationwide expansion in Japan in 2023, marking the 40th anniversary of Lotte’s “Choco Pie.” Its fluffy texture and ample cream have garnered support, and seasonal flavors have also been developed.
This “4x Cream” version is a form that pursues the commitment to cream to the limit. The appeal lies in the ability to easily enjoy an experience like drowning in a sea of cream at a nearby convenience store, rather than at a hotel restaurant.
If you are visiting Japan or live in Japan, please check the chilled sweets corner (refrigerated shelves) at your local convenience store after the release date.
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