On January 26, 2026, a new snack appeared in convenience stores across Japan. It is “Baby Star Ramen Otsumami (Black Pepper Flavor),” sold by Oyatsu Company. This is a limited-time flavor.
Japanese convenience stores, or Konbini, are known for rolling out new products almost every week. The item introduced here is an adult-oriented version of “Baby Star Ramen,” a snack loved in Japan for many years.
The “Otsumami” Series: Evolved to Pair with Alcohol
“Baby Star Ramen” is a famous Japanese dagashi (cheap snack) made of fried, seasoned noodles. While usually popular as a treat for children, this “Otsumami” (snack for alcohol) series was developed specifically to be enjoyed with drinks. This time, a spicy black pepper flavor has been released for a limited time.
Product Details
The product name is “Baby Star Ramen Otsumami (Black Pepper Flavor).” The net weight is 54 grams (approx. 1.9 oz). The price is open, but it is sold in stores for around 152 yen (including tax). Starting January 26, 2026, it is available for purchase at convenience stores nationwide in Japan. Availability may vary by store.
The Secret to the Heat and Umami
A distinctive feature of this new product is that black pepper is kneaded directly into the noodle dough itself. As a result, a spicy aroma fills your mouth the more you chew. It offers not just simple heat, but a flavor with depth.
The noodles used are “thin noodles,” which are finer than standard Baby Star Ramen. They feature a crispy, light texture that makes you want to keep eating. The included peanuts are also important. These peanuts are seasoned with a “savory soy sauce flavor.” The spiciness of the black pepper and the sweet-salty taste of the peanuts create an exquisite balance.
The Backstory: Pivoting to an Adult Snack
There is a unique story behind the birth of this product. In 1999, a product developer witnessed an interesting scene at a supermarket. It was an adult buying beer together with the child-oriented “Baby Star Ramen.”
A product previously thought to be a “snack for kids” was actually loved as an “appetizer for adults” as well. This discovery led to the birth of the “Baby Star Ramen Otsumami” series, targeting adults who drink alcohol. About 27 years later, this series has become a staple of Japanese Ienomi (drinking at home).
Recommended Way to Enjoy
This product goes extremely well with carbonated alcoholic beverages like beer or highballs (whisky and soda). It is perfect for relaxing after work or on holidays.
This black pepper flavor is a limited-time sale. Since the turnover of Japanese Konbini gourmet items is rapid, we recommend checking it out soon if you are interested. Why not enjoy a Japanese night with this spicy snack?
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