One of the joys of visiting a convenience store in Japan is discovering the unique, high-quality snacks that are constantly being released. This fall, Calbee, a leader in the Japanese snack world, and Pizza-La, a massively popular pizza delivery chain in Japan, have come together for a surprising collaboration. These two fan-favorite brands have joined forces to create a special “Pizza Potato” chip that reproduces the flavor of Pizza-La’s signature “Margherita” pizza. This limited-time special treat is sure to make your stay in Japan even more delicious and enjoyable.
The Nation’s Favorite “Pizza Potato” Snack Meets the #1 Pizza “Pizza-La”
To understand this collaboration, let’s first introduce the two stars. “Pizza Potato” has been a classic potato chip on the shelves of Japanese supermarkets and convenience stores since its launch by Calbee in 1992. Its most distinct feature is the unique “Melt Flake” method, where cheese-flavored flakes are placed on freshly fried potato chips and melted. This allows you to enjoy the rich, gooey cheese flavor and the taste of spiced pizza sauce, just like a real pizza. It’s a truly beloved national snack that has been cherished for many years.
Meanwhile, “Pizza-La” is a top pizza delivery brand widely popular throughout Japan. Among its diverse menu, the “Margherita” has been a steadfastly popular signature item since its debut. Using carefully selected ingredients, it continues to captivate many pizza fans. These two icons of Japanese food culture have now teamed up for the first time.
Finally Here! The “Pizza Potato Margherita Flavor”
The newly released “Pizza Potato Margherita Flavor” isn’t just another margherita-flavored snack. It’s the ultimate collaboration product, a challenge to faithfully reproduce the special taste and commitment to each ingredient found in Pizza-La’s “Margherita.”
A Commitment to Flavor: 8 Months to Perfect Authenticity
Developing this product was no easy task. “The Margherita is a product where the ingredients, like fresh tomatoes, basil, and Italian mozzarella cheese, are everything. Recreating that flavor is extremely difficult,” said a Pizza-La representative, highlighting the high bar. However, the Calbee development team did not give up. Under the supervision of Pizza-La, they spent about eight months in a process of trial and error, finally perfecting a flavor they were satisfied with. The fresh aroma of tomato and basil that greets you the moment you open the bag, and the mellow, rich flavor of Italian mozzarella cheese you taste as you chew, are just like Pizza-La’s “Margherita.” The authentic pizza flavor spreads throughout your mouth, coupled with the crunchy texture of the thick-cut potato chips.
Don’t Miss the Packaging! A Sizzling Photo Shot by a Pro
The appeal of this product goes beyond just its taste. The packaging design also holds a special secret. The large photo of the Margherita pizza on the package was actually shot by a Pizza-La designer, a professional in pizza photography, using their usual techniques. The mouth-watering, powerful photo of melting cheese and fresh ingredients is enough to make you hungry just by looking at it. Furthermore, the design, based on Pizza-La’s brand colors of red and white, stands out on store shelves, making it instantly recognizable as a special collaboration product.
When and Where Can You Get It? Check the Details
This enticing “Pizza Potato Margherita Flavor” will be available for a limited time, so we recommend grabbing it without hesitation if you see it. The sales schedule is as follows.
First, it will be pre-released at convenience stores nationwide starting Monday, October 20, 2025. Japanese convenience stores are hotspots for new product launches. If you want to be among the first to try this special flavor, be sure to check your local convenience store. Subsequently, from Monday, October 27, 2025, it will be available at stores other than convenience stores, such as supermarkets nationwide. The price is open, but it is expected to be around 190 yen including tax. Sales are scheduled to end in late June 2026, so if your visit to Japan aligns, this is a must-try item.
宅配ピザ「ピザーラ」と初コラボレーション！こだわりの人気メニュー「マルゲリータ」の味わいを再現『ピザポテト マルゲリータ味』
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