7-Eleven in Japan has announced a new series of heartwarming sweets, perfect for forgetting the winter chill. The name of the series is “Rich Chocolat,” and it will be released sequentially at stores nationwide in Japan starting Tuesday, December 16, 2025.
In Japan, as the busy year-end season approaches, there is a culture of enjoying a small luxury as a “reward for your hard work.” To fit this moment perfectly, four new types of breads and sweets are being introduced, all generously made with rich, decadent chocolate.
There’s something about cold days that makes you crave the deep, sweet richness of chocolate. This new lineup is truly a collection for chocolate lovers, perfectly satisfying that winter mood. With a special focus on both taste and texture, let’s take a closer look at each item in the series.
An Irresistible and Tempting Lineup for Chocolate Lovers!
Choco Whip Croissant (Choco Whip Croissant)
First up is the “Choco Whip Croissant,” which looks as chocolatey as it sounds.
A chocolate-flavored biscuit dough is layered on top of the flaky croissant dough. Inside, the bread is generously filled with a light and fluffy choco whip cream. To finish, it is coated with a glossy layer of chocolate, making it a luxurious sweet bread that can only be described as “all about chocolate.”
With just one bite, the croissant dough, biscuit dough, and smooth whipped cream come together, filling your mouth with a variety of textures and the rich aroma of chocolate.
The price is 188 yen (203.04 yen including tax) and it will be available at 7-Eleven stores nationwide in Japan, excluding Okinawa.
Choco Brownie Pie (Choco Brownie Pie)
Next up is the “Choco Brownie Pie,” featuring rich, layered flavors.
This sweet is characterized by its beautiful three-layer structure of chocolate cream, a moist brownie, and a chocolate coating. The outer pie crust is fragrant and crisp, while the brownie inside is dense and moist. These overlapping layers of different textures create a complex and profound chocolate experience.
It’s the perfect treat to savor slowly during an afternoon break with coffee or tea.
The price is 188 yen (203.04 yen including tax). This is also available at 7-Eleven stores nationwide in Japan, excluding Okinawa.
Crunchy Rich Chocolate Bar (Crunchy Rich Chocolate Bar)
The “Crunchy Rich Chocolate Bar” is, as its name suggests, a bar-type sweet with a delightful texture.
The base is a dense, smooth, melt-in-your-mouth chocolate cake. It’s generously topped with a crunchy crumble, and this contrast between the smooth cake and the crunchy topping is the greatest charm of this sweet.
Despite its simple appearance, you’ll be surprised by its rich chocolate flavor and fun texture from the first bite. As an easy-to-eat bar, it’s also perfect for a quick energy boost during a break from work or study.
The price is 155 yen (167.4 yen including tax). The sales areas are the Hokuriku region (Toyama, Ishikawa, and Fukui prefectures), the Kansai region, and all of Japan excluding Okinawa.
Choco Cream Donut (Choco Cream Donut)
Finally, we have a new take on a beloved classic: the “Choco Cream Donut.”
Inside the soft, fluffy donut dough is a generous filling of gently sweetened choco whip. The combination of the light dough and creamy whip is a truly classic pairing. Enjoying it with a warm drink on a cold winter day offers a moment of comfort that will soothe both your body and soul.
Its unpretentious and somewhat nostalgic flavor is a delicious treat that will bring a smile to everyone’s face, from children to adults.
The price is 185 yen (199.8 yen including tax) and it will be available at 7-Eleven stores nationwide in Japan, excluding Okinawa.
A Special Joy Just for Winter
In Japan, the seasonal release of limited-edition products at Konbini is one of the simple joys of life. During winter, in particular, numerous chocolate-based products hit the shelves, filling the stores with a sweet aroma.
This “Rich Chocolat” series from 7-Eleven is a lineup that perfectly symbolizes this aspect of Japanese Konbini culture. During the hectic days at the end of the year, these sweets might just become the perfect “reward” for you.
Source (Japanese): セブン‐イレブンから「濃厚ショコラ」シリーズ4品が登場！パンやドーナツなど冬ならではの贅沢を楽しめる “ご褒美ショコラ”
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