The Starbucks “GRAB&GO” PET bottle series, available exclusively at 7-Eleven stores across Japan, is undergoing a full renewal. Starbucks and Suntory have announced that a new lineup, further pursuing the rich depth of coffee, will be released sequentially starting March 24, 2026.
An Updated Luxurious RTD Experience Tailored to Japanese Daily Life
Based on the concept of “Starbucks that stays with you comfortably all day,” this series offers high-quality beverages in 500ml (approx. 16.9 fl oz) sizes for easy enjoyment anytime, anywhere. This renewal features carefully selected high-quality, high-altitude Arabica beans specifically chosen for Japanese Starbucks RTD (Ready To Drink) products.
Leveraging Starbucks’ unique roasting techniques, the new versions achieve a flavor that more vividly highlights the coffee’s inherent deep body and pleasant lingering finish. Available conveniently at Japanese konbini (convenience stores), this series is perfect for a refresh during work or study, or as a companion for outings.
“Brewed Black”: Pursuing the Aroma of Freshly Brewed Coffee
Renamed from the previous “Black,” “Brewed Black” was developed to reach a sophisticated flavor profile reminiscent of coffee freshly brewed in a cafe.
The powerful body of dark-roasted beans harmonizes exquisitely with the light, refreshing drinkability unique to PET bottle beverages. This update has significantly enhanced the aromatic toastiness, allowing you to enjoy a deep Starbucks fragrance followed by a clean, crisp aftertaste. It is the perfect black coffee (unsweetened) for times when you want to increase focus during desk work or reset your mood.
“Aroma Latte”: A Striking Harmony of Fragrance and Milk
“Aroma Latte,” where the mellow flavor of milk meets the rich aroma of dark-roasted coffee, has also evolved into an even more fragrant and balanced blend.
While prioritizing a creamy milk texture and gentle sweetness, it delivers a luxurious taste where the coffee’s aroma lingers pleasantly through the finish. Choosing this during a work break or a moment of relaxation creates a soothing experience that satisfies the soul.
“White Mocha”: A Reward with a Dessert-Like Feel
The popular “White Mocha,” favored when you crave a sweet reward, has been improved to emphasize the coffee’s body even more.
Elegant white chocolate flavor melts together with smooth milk sweetness. In this renewal, by highlighting the depth of dark-roasted coffee, the signature rich sweetness of White Mocha and the bitterness of coffee resonate beautifully. It is a perfect choice for afternoon tea time or as a little treat for yourself.
Urban Design Emphasizing the Iconic “Siren”
The packaging design has also been refreshed with a more sophisticated visual to match the evolution of the contents. The iconic Starbucks “Siren” (the mermaid logo) is featured more prominently than before, directly expressing the brand’s identity.
The graphics are tailored to each flavor: “Brewed Black” represents the deep aroma of a cafe, “Aroma Latte” illustrates the layering of milk and coffee depth, and “White Mocha” uses soft curves to depict mellow sweetness.
Product Details: Launch Date, Price, and Availability
The new Starbucks “GRAB&GO” series can be purchased at 7-Eleven stores across Japan.
Starbucks GRAB&GO Brewed Black
- Volume: 500ml (approx. 16.9 fl oz) PET bottle
- MSRP: 220 yen (approx. $1.47 USD) (excluding tax)
- Release Date: Tuesday, March 24, 2026
Starbucks GRAB&GO Aroma Latte
- Volume: 500ml (approx. 16.9 fl oz) PET bottle
- MSRP: 230 yen (approx. $1.53 USD) (excluding tax)
- Release Date: Tuesday, March 24, 2026
Starbucks GRAB&GO White Mocha
- Volume: 500ml (approx. 16.9 fl oz) PET bottle
- MSRP: 230 yen (approx. $1.53 USD) (excluding tax)
- Release Date: Tuesday, March 24, 2026
Note: Some stores in Japan may not carry these products.
This special Starbucks experience is only available at 7-Eleven in Japan. Be sure to check them out in stores and add a little luxury to your daily life with the new “GRAB&GO.”
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