Special anniversary campaign celebrating the 20th year of the popular manga series Kingdom will be held at 7-Eleven stores across Japan. Customers who purchase two cans of Sapporo Beer’s “Koime” brand alcoholic beverages at once will receive a limited-design original sticker on a first-come, first-served basis. This campaign starts on April 7 (Tuesday) at 10:00 AM.
Requirements and Period to Get Limited “Kingdom” Stickers
In this campaign, limited edition stickers featuring Kingdom—a series that boasts immense popularity among Japanese history buffs and manga fans—will be offered.
The campaign runs from Tuesday, April 7, at 10:00 AM until Monday, April 20. however, as the prizes are limited in quantity, the campaign will end as soon as stock runs out, even if it is within the period. Such campaigns at Japanese “Konbini” (convenience stores) are extremely popular, and it is not uncommon for distributions to end on the very first day.
Sticker Designs and Distribution Quantity per Store
The stickers measure 55mm in height x 90mm in width (approx. 2.17 in x 3.54 in), a perfect size for putting in a smartphone case or sticking onto a laptop.
- Designs: 2 types in total
- Quantity: 6 stickers of each design (Total of 12 stickers per store)
The quantity of “12 stickers per store” is quite low, so a high level of competition is expected. If you want to ensure you get one, we recommend heading to a store around the 10:00 AM start time.
Target Products: Sapporo “Koime” Brand Sours! 4 Varieties in the Lineup
To receive the bonus sticker, you must purchase two cans of Sapporo Beer’s “Koime” brand alcohol at the same time. A “Sour” (often called Chuhai in Japan) is a popular Japanese alcoholic beverage made by mixing spirits with citrus juice and carbonated water.
The target products are as follows:
Koime Lemon Sour
- 350ml (approx. 11.8 fl oz) can: ¥161 (Approx. $1.07) [¥177.10 including tax (Approx. $1.18)]
- 500ml (approx. 16.9 fl oz) can: ¥218 (Approx. $1.45) [¥239.80 including tax (Approx. $1.59)]
This drink is characterized by a sharp lemon acidity, offering an authentic Japanese “Izakaya” (pub) style flavor. It is perfect for relaxing after work or enjoying with Japanese cuisine.
Koime Grapefruit Sour
- 350ml (approx. 11.8 fl oz) can: ¥161 (Approx. $1.07) [¥177.10 including tax (Approx. $1.18)]
- 500ml (approx. 16.9 fl oz) can: ¥218 (Approx. $1.45) [¥239.80 including tax (Approx. $1.59)]
This satisfying sour allows you to enjoy the unique bitterness and fruitiness of grapefruit. You can also mix and match with the lemon sour for your purchase.
4 Steps to Pick Up Your Sticker at 7-Eleven
When participating in a campaign at a Japanese convenience store, please follow these steps:
- Head to the alcohol section inside the store.
- Choose two target “Koime” brand products (any combination is fine).
- Take one “Kingdom Sticker” yourself from the display set up in the store.
- Bring both products and the sticker to the register together to pay.
Depending on the store, the start time may vary slightly, or some stores may not carry the campaign. If you don’t see the stickers on the shelf, please check the stock status with a store clerk.
A Special Collaboration Celebrating 20 Years of “Kingdom”
The manga Kingdom is a historical epic set in China’s Spring and Autumn Warring States period, and it has reached its 20th anniversary since serialization began. This project is a must-see for fans celebrating the milestone of a work that has fascinated many readers for years.
‘Kingdom’ 20th Anniversary Special Site | Weekly Young Jump Official Website 🇯🇵
On the special site, you can dive deeper into the world of the series. It might be a great idea to grab your limited sticker and look back on the history of the work while enjoying your drink.
Important Notes and Manners for Campaign Participation
When purchasing or enjoying alcoholic beverages in Japan, please observe the following rules:
- Under Japanese law, drinking under the age of 20 is strictly prohibited.
- Drunk driving is strictly forbidden.
- Avoid drinking while pregnant or breastfeeding.
- Please dispose of empty cans in designated recycling bins.
Additionally, reselling the stickers provided in this campaign is prohibited. As a fan who purely loves the work, let’s enjoy this precious opportunity.
On April 7th at 10:00 AM, please experience the world of Kingdom and the “Koime” flavors at your local 7-Eleven.
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