In December 2025, 7-Eleven Japan launched an exciting campaign called the “Shop More, Rank Up Challenge.” This campaign offers greater rewards the more you shop, providing a fun experience unique to Japanese convenience stores.
The main highlight of this campaign is undoubtedly the exclusive collaboration T-shirt with the popular coffee shop “NO COFFEE™,” originating from Fukuoka Prefecture. This special item is available through a lottery, drawing significant attention.
How the “Shop More, Rank Up Challenge” Works
Participating in this campaign is very simple. Just present your membership code from the official app at the register when shopping at a 7-Eleven in Japan. Your rank will increase—Bronze, Silver, Gold, and Platinum—based on your total purchase amount (before tax) during the period. With each rank-up, you’ll receive coupons in the app to make your shopping even more enjoyable.
The campaign runs for 31 days, from Monday, December 1, 2025, to Wednesday, December 31, 2025. It’s the perfect event for the year-end shopping season.
You can find more details on the official website.
https://www.sej.co.jp/cmp/app_campaign/
Get Coupons for Popular Products by Ranking Up!
The coupons you receive with each rank-up can be exchanged for various popular products at 7-Eleven in Japan. These include attractive items like “onigiri (rice balls),” a classic Japanese convenience store snack, freshly brewed “Seven Café” coffee, and original sweets and bread.
These coupons will be delivered to your app within 24 hours of meeting the requirements and can be used until Wednesday, January 7, 2026.
Achieve Platinum Rank to Get the Ultra-Rare Collab T-Shirt
The most anticipated part of this campaign is the lottery, which is only open to those who have achieved Platinum Rank. The prize is the “7-Eleven × NO COFFEE™ Short-Sleeve T-Shirt.” This exclusive item, available only through this campaign, will be awarded to 5,000 lucky winners via a lottery.
The T-shirt is available in two colors, white and black, and in sizes M and L. The design features the sophisticated style characteristic of “NO COFFEE™,” and the story behind the collaboration between a Japanese convenience store and a popular brand adds to its appeal. Winners can expect their prize to be shipped in late March 2026 or later.
The entry period for the lottery closes on Monday, January 5, 2026, so don’t forget to enter once you achieve Platinum Rank.
Who is the Collaboration Partner, “NO COFFEE™”?
“NO COFFEE™” is a coffee shop with its flagship store in the Hirao area of Fukuoka, a major city in the Kyushu region. Under the concept of “Life with good coffee,” it is known not only for its high-quality coffee but also for its unique original merchandise and apparel.
Its popularity extends beyond coffee lovers, earning immense support from those sensitive to fashion and culture. The brand actively collaborates with various artists and brands, and this partnership with 7-Eleven is another example of its dynamic activities.
The “7-Eleven App” is a Must-Have for Campaign Participation!
It also includes features to search for nearby stores and check the stock status of specific products, making life and travel in Japan more convenient.
https://www.sej.co.jp/products/app.html
Experience the Unique Fun of Japanese Convenience Stores
Please note that some items, such as utility bill payments and various ticket services, are excluded from the campaign’s purchase total, but most everyday purchases are eligible.
Japanese convenience stores are more than just places to sell products; they build new relationships with customers through fun campaigns like this one. If you have the chance to be in Japan, why not stop by a 7-Eleven and participate in the “Shop More, Rank Up Challenge”? Delicious discoveries and wonderful prizes might be waiting for you.
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