February 22nd is widely celebrated as “Cat Day” in Japan because the number “2” (ni) sounds similar to a cat’s meow, “nyan.” To commemorate this day, FamilyMart, a major convenience store (or konbini) with approximately 16,000 locations across Japan, has launched a unique digital campaign.
The campaign is titled “FamilyNyart Mission! My Cat Trading Card X Campaign.” Participants can use photos of their own cats to create original digital images designed to look like the trading cards that are immensely popular in Japan. By sharing these images on social media, participants also have the chance to win a significant amount of points.
Easy for Anyone! How to Create Your “My Cat Trading Card”
This campaign allows you to create high-quality trading card images that look professionally designed using just your smartphone. It brings the fun of Japan’s “card collecting” pop culture to pet owners in a personalized way.
Here is the step-by-step process:
- Access the Special campaign website 🇯🇵 .
- Upload your favorite photo from your cat’s gallery.
- For the best result, choose a photo where your cat is centered.
Once the image is generated, you can save it directly to your smartphone. The design features an exclusive FamilyMart frame, creating a one-of-a-kind digital collectible.
Win Up to 22,222 Yen (Approx. $148) Worth of Points
By sharing your created image on “X” (formerly Twitter), you can enter to win two types of generous prizes. The number of winners and the prize amounts are themed around the number “2” in honor of Cat Day.
Chance 1: 22,222 Yen (Approx. $148) Worth of Famima Points
This is the top prize for the most dedicated participants.
- Prize: 22,222 yen worth of Famima Points (1 winner)
- How to Apply: Follow the @famima_now and post your card image at least five times during the campaign period with the hashtag “#ファミリ〜にゃ〜ト大作戦” (FamilyNyart Mission).
Chance 2: Points for a Cat-Lover Community App
These rewards are for members of a dedicated cat-lover community.
- Prize: 2,222 points (approx. $15 value) to be used within the “nekochan” app (22 winners)
- How to Apply: Follow the @famima_now and post with two hashtags: “#ファミリ〜にゃ〜ト大作戦” and “#nekochan.”
Partnership with “nekochan,” the Cat-Exclusive Live Streaming Community
The partner for this project, “nekochan,” is a trending Japanese app dedicated to cat live streaming and community building. It provides a space for cat lovers to enjoy 24-hour live footage and posts of cute cats from around the world.
The app also allows users to live stream their own cat’s daily life. This campaign might be the perfect opportunity to consider your cat’s “global debut.”
Cat-exclusive live streaming app ‘nekochan’ 🇯🇵
Campaign Period and Important Notes
This event is held for a short period surrounding Cat Day on February 22nd.
- Campaign Period: Friday, February 13, 2026, 11:00 AM – Monday, February 23, 2026, 11:59 PM (JST).
- Winner Notification: Winners will be contacted via Direct Message (DM) on X around early March 2026.
- Note: While the giveaway is limited to residents of Japan, anyone can enjoy creating the digital trading cards.
In Japan, convenience stores are more than just retail shops; they are cultural hubs that celebrate seasonal events. Why not celebrate this special Cat Day by turning your feline friend into a Japanese-style trading card?
FamilyNyart Mission! Turn Your Cat into a Trading Card!? | FamilyMart 🇯🇵
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