A special campaign is coming to “NewDays,” the konbini (Japanese convenience store) found in JR East railway stations across Japan. From April 21 to May 4, 2026, the “Spring Exciting Snack Fair” will be held for a limited time. The highlight of this fair is the chance to receive a NewDays-exclusive “Shinkansen Design Tote Bag” on a first-come, first-served basis for every three eligible snacks purchased.
This project coincides with the “Golden Week” period, a major holiday season in Japan starting in late April. As more people use train stations for travel and returning to their hometowns, these items featuring the Shinkansen (Japan’s high-speed bullet train) are sure to make any rail journey even more enjoyable.
You’ll Want to Collect Them All! Four Different Shinkansen Design Bags to Choose From
The tote bags offered in this campaign feature four of JR East’s most popular Shinkansen models. It is a charming lineup that blends Japan’s cutting-edge technology with sleek design.
There are four designs available:
- E5 Series: Known as the Tohoku Shinkansen “Hayabusa.” It features a striking Tokiwa Green (bright green) body.
- E6 Series: Used for the Akita Shinkansen “Komachi.” Its design boasts a beautiful contrast between Akane (deep red) and Hiun White.
- E7 Series: Operated on the Hokuriku Shinkansen “Kagayaki” and others. It features a noble blue and gold color scheme based on the concept of “Japanese Future.”
- E8 Series: The newest train for the Yamagata Shinkansen “Tsubasa.” Its “Oshidori” (Mandarin Duck) purple color, inspired by the prefectural bird of Yamagata, is truly eye-catching.
You can receive one of these bags by selecting three eligible products and bringing them to the register. Each design is limited in quantity. Since the offer ends as soon as each store runs out of stock, we recommend visiting a shop right after the fair begins if you have a favorite train.
A Diverse Lineup! Check Out the 16 Eligible Products
There are 16 types of eligible products required to get your Shinkansen design tote bag. The selection includes popular Japanese snacks that are perfect for eating during a Shinkansen ride or at your travel destination.
From Travel Classics to New Releases! A Wide Variety of Snacks
You can freely mix and match any three items from these 16 varieties. These are all highly satisfying Japanese snacks carefully selected by NewDays.
Number One in Daily Sales Among Japanese Konbini! The Evolving Appeal of NewDays
NewDays, the host of this fair, is more than just a station kiosk. It is a convenience store that has evolved independently and boasts high quality. Under the theme “Always near you, coming and going,” it provides exceptional convenience.
The most notable feature of NewDays is its overwhelming sales power. According to the “Nikkei MJ 2024 Convenience Store Survey,” it ranked first in Japan for average daily sales per store. As of the end of March 2025, its average daily sales reached 749,000 yen (approx. $4,850 USD). This is proof that they provide efficient and attractive products even within limited store spaces.
In recent years, they have been actively opening stores not only inside ticket gates (Ekinaka) but also outside the gates (Ekisoto). NewDays is strengthening its presence as a “main convenience store” that supports daily life, rather than just a place to stop by during a commute or trip. Additionally, their unique lineup, such as the new original brand “Newtas,” sets them apart from other major convenience store chains.
The “Spring Exciting Snack Fair” is a playful project typical of NewDays, making the most of its location in train stations. It is sure to delight not only railway fans but everyone enjoying travel in Japan.
Steps to Participate and Important Notes
Here is a summary of the steps to get your Shinkansen design tote bag:
- Check Eligible Stores: The campaign is held at NewDays stores nationwide, but some locations or NewDays KIOSK (smaller stalls) may be excluded. Please check the posters in-store.
- Pick 3 Eligible Products: Choose three items from the designated fair snacks in the store.
- Choose 1 Tote Bag: Select your favorite from the four designs placed near the register.
- Checkout: Bring the three items and the tote bag to the register together and complete your payment.
The campaign runs until May 4, but prizes will end as soon as they are gone. It is wise to secure your favorite design before Golden Week, Japan’s major holiday season, gets into full swing.
Whether you’re buying snacks for yourself or giving a small gift to friends and family in one of these Shinkansen bags, it’s sure to become a wonderful memory of your trip to Japan. If you use a station during your spring travels, be sure to stop by a nearby NewDays.
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