FamilyMart, one of Japan’s leading “Konbini” (convenience store) chains, will launch a major campaign at stores nationwide starting April 28, 2026, to celebrate the release of the upcoming Nintendo Switch 2 title, Poko a Pokémon. The theme for this event is “Let’s Play with Pokémon at Famima (a popular nickname for FamilyMart).” The lineup is packed with excitement, featuring new Frappes (frozen crushed-ice drinks) inspired by Ditto (known as Metamon in Japan) and Pikachu, unique Japanese sweets, and opportunities to win exclusive merchandise. It’s a perfect treat for anyone traveling in Japan during the Golden Week holidays.
Two New “Pokémon Frappes” Arrive! Experience Different Textures
The highlight of this campaign is the release of two new flavors in FamilyMart’s popular “Frappe” line. Each drink captures the personality of Ditto and Pikachu through distinct textures and flavors. The packaging features adorable Japanese-style designs that are perfect for social media.
Strawberry Frappe: Featuring a Sweet-and-Sour, Jiggly Texture
The “Strawberry Frappe” is easily identified by its cute packaging featuring both Ditto and Pikachu. This drink goes beyond simple strawberry flavoring by focusing on the “fun textures” highly prized in Japanese snacks.
- Product Name: Strawberry Frappe
- Price: 334 yen (Tax incl. 360 yen / Approx. $2.40)
- Release Date: Tuesday, April 28, 2026
- Availability: Nationwide in Japan (Limited quantities)
The shaved ice base is mixed with sweet-and-sour strawberry pulp and jiggly jelly bits. When prepared by adding hot milk from the in-store coffee machine, the acidity of the strawberry blends with the mellow milk for an exquisite taste. The soft, squishy texture of the jelly perfectly represents Ditto’s iconic transformation abilities.
Ramune Soda Frappe: Maximum Refreshment with Popping Candies
The “Ramune Soda Frappe” offers a refreshing taste that signals the arrival of summer. The package features a Ditto transformed into Lapras, as seen in the Poko a Pokémon game, alongside a pale-colored Pikachu.
- Product Name: Ramune Soda Frappe
- Price: 334 yen (Tax incl. 360 yen / Approx. $2.40)
- Release Date: Tuesday, April 28, 2026
- Availability: Nationwide in Japan (Limited quantities)
This Frappe contains grape-flavored “Ramune” (a classic Japanese fizzy candy) that pops in your mouth. Using larger ice crystals, it provides a crunchy, powerful texture and a refreshing sensation. It’s a highly satisfying drink, ideal for cooling down on a warm day.
Limited-Edition Sweets Inspired by the Characters
To accompany the Frappes, FamilyMart is also releasing two sweets—one traditional Japanese and one Western-style—that reflect the unique traits of the Pokémon.
Ditto Warabimochi: A Squishy and Soft Treat
Inspired by Ditto’s form, this is an incredibly soft “Warabimochi” (a traditional Japanese jelly-like confection made from bracken starch).
- Product Name: Ditto Warabimochi (Grape Sauce & Milk Whipped Cream)
- Price: 139 yen (Tax incl. 150 yen / Approx. $1.00)
- Release Date: Tuesday, April 28, 2026
- Availability: Nationwide in Japan (Excludes Hokkaido, Okinawa, and some stores; limited quantities)
The grape-flavored Warabimochi dough wraps around a core of grape sauce and milk whipped cream. It features a purple appearance just like Ditto and a texture that melts in your mouth. It offers a fruit-forward, uniquely Japanese dessert experience.
Pikachu Roll Cake: Classic Chocolate Banana Flavor
This roll cake features eye-catching two-toned sponge cake inspired by Pikachu’s body colors.
- Product Name: Pikachu Roll Cake (Chocolate Banana)
- Price: 165 yen (Tax incl. 178 yen / Approx. $1.20)
- Release Date: Tuesday, April 28, 2026
- Availability: Nationwide in Japan (Excludes Hokkaido, Okinawa, and some stores; limited quantities)
The yellow and brown sponge cake is rolled with banana cream containing chocolate chips. The combination of banana and chocolate is a crowd-pleaser across all generations. The packaging also depicts the pale-colored Pikachu from the game.
Win Exclusive Original Goods via the “FamiPay” App!
A special campaign will be held through FamilyMart’s official “FamiPay” app. By purchasing eligible products and collecting digital stamps, customers can enter a lottery to win limited-edition items.
Frappe Cup Towel Set
Customers can enter this course by collecting stamps from purchasing Frappes or sweets.
- Campaign Period: Tuesday, April 28, 2026 – Monday, May 18, 2026
- Application Period: Tuesday, April 28, 2026 – Friday, May 22, 2026
With 5 stamps, you can apply to win a “Frappe Cup Towel 2-Piece Set” featuring Ditto and Pikachu designs. The towels come in packaging that replicates the actual Frappe containers, making them charming collector’s items.
Reversible Tote Bag
There is also a “Confectionery Course” for those who purchase eligible snacks.
The highlight here is the “Reversible Tote Bag” available with 5 stamps. You can switch between a design featuring Ditto and one featuring Ditto transformed into Lapras, depending on your mood for the day.
Get Them in Stores! Acrylic Puzzle Keychains
When you purchase two eligible snack items at the same time, you will receive one “Acrylic Puzzle Keychain” on the spot. Each piece is specially designed to be connectable, allowing you to collect and link them together.
Wave 1: Popular Pokémon Appear (Starting April 28)
- Lineup: Ditto, Pikachu, Bulbasaur, Charmander, Squirtle (5 types total)
The first wave features fan-favorite Pokémon from the original series. You can enjoy connecting them in any combination you like.
Wave 2: Unique Designs Added (Starting May 5)
- Lineup: Ditto & Drifloon, Pikachu (Pale Color), Snorlax (Mossy), Lucario, Tangrowth (Professor) (5 types total)
The second wave introduces Pokémon with unique appearances specific to the new Poko a Pokémon game. Since these are available in limited quantities, it is recommended to check your local store early.
Nintendo Switch 2 Bundles and Download Cards
Special campaigns for the latest hardware, “Nintendo Switch 2,” and the new software are also being held.
Console Bundle with Exclusive FamilyMart Bonus
The official online shop, “Famima Online,” will accept pre-orders for a Nintendo Switch 2 console and software bundle.
- Reservation Period: Tuesday, April 28, 2026 (10:00) – Wednesday, May 6, 2026 (23:59)
- Price: 53,600 yen (Tax incl. 58,960 yen / Approx. $395)
- Exclusive Bonus: FamilyMart Limited Acrylic Puzzle Charm
https://famima-online.family.co.jp 🇯🇵
Get Exclusive Wallpapers with Download Cards
Purchase a Poko a Pokémon download card at the store and apply through the dedicated site to receive exclusive smartphone wallpapers.
- Price: 8,165 yen (Tax incl. 8,980 yen / Approx. $60)
- Purchase Period: Tuesday, February 17, 2026 – Monday, May 18, 2026
Discount Coupons for Frappes
During the campaign, coupons will be distributed to make enjoying Frappes even more affordable.
50 Yen Off Receipt Coupons
From April 28 to May 11, for every Frappe purchased, a “50 yen off coupon” for your next Frappe purchase will be printed on the receipt. Use this to compare the two new flavors!
App-Exclusive Coupon for the First 300,000 Users
Starting May 5, the “FamiPay” app will also distribute 50 yen off coupons to the first 300,000 users.
GPS Check-in Bonus: Exclusive Icons
A check-in bonus is available through Nintendo’s official smartphone app, Nintendo Store. By performing a “GPS check-in” at any FamilyMart store, you can receive an original design icon.
https://support.nintendo.com/jp/app/nintendostore_app/gps_checkin/index.html 🇯🇵
What is “Poko a Pokémon”? A New Slow-Life Experience
Poko a Pokémon, the game featured in this collaboration, is the first “slow-life sandbox” game in the Pokémon series. The protagonist is a Ditto that has transformed into a human.
In the game, you cooperate with Pokémon to craft tools, gather berries, and develop your town. The game also features weather changes synced with real-world time. It’s a game designed to offer a relaxing, healing experience from the stresses of daily life.
This special Pokémon campaign at FamilyMart kicks off alongside Japan’s Golden Week. Why not spend some time with your favorite Pokémon while enjoying these limited-edition Frappes and sweets?
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