Here’s big news for anyone staying in or planning a trip to the Kansai area of Japan. Starting January 6, 2026, Lawson, a major Japanese convenience store chain, is launching an incredibly appealing campaign called “Eat, Play! All About Kansai!,” where you can win prizes like Studio Passes for Universal Studios Japan (USJ).
This campaign is a perfect example of the fascinating world of Japanese Konbini culture. It offers a chance to win tickets to a world-famous theme park just by doing your daily shopping.
The details of this campaign highlight just how unique and locally-focused promotions at Japanese convenience stores can be. Let’s take a closer look at all the details.
How the Campaign Works and Its Duration
The way to participate in this campaign is through a “stamp rally” format, which is common in many Japanese promotions. For every eligible product you purchase, you collect stamps, and you can use these stamps to enter drawings for fantastic prizes.
An important point is that you must be a Ponta member or a d Point card member. These are widely used loyalty point services in Japan, accepted at many stores. Many foreign residents and long-term visitors may already have one.
Campaign Period
・Entry & Eligible Purchase Period: From 0:00 on Tuesday, January 6, 2026, to 23:59 on Monday, February 2, 2026
・Application Period: From 16:00 on Wednesday, January 7, 2026, to 23:59 on Friday, February 6, 2026
As long as it’s within the purchase period, you can enter the campaign even after registering your point card, so there’s plenty of time to get ready.
Campaign Area: Centered on the Kinki Region
Please note that this campaign is not available at Lawson stores all across Japan. It is limited to Lawson stores in the Kinki area (the 2 urban prefectures and 4 prefectures of Shiga, Kyoto, Osaka, Hyogo, Nara, and Wakayama).
Additionally, parts of Fukui Prefecture (Obama City, Mihama Town, Takahama Town, Wakasa Town) and Mie Prefecture (Nabari City, Kumano City, Iga City, Mihama Town, Kiho Town) are also included in the campaign area. If you are traveling to these regions, be sure to stop by a Lawson. However, please be aware that “Lawson Store 100” is not part of the campaign.
Feature Prizes: USJ Studio Passes and Super Nintendo World™ Related Goods
The biggest draw of this campaign is, without a doubt, its incredible prizes.
[Enter with 18 Stamps] USJ Pass with Super Nintendo World™ Power-Up Band™
The most luxurious prize is a lottery prize that you can enter with 18 stamps. This includes two Power-Up Bands™ for use in “Super Nintendo World™” and two 1-Day Studio Passes for Universal Studios Japan. This set will be awarded to 15 pairs (30 people in total).
The Power-Up Band™ is a key item that makes the experience inside Super Nintendo World™ many times more enjoyable. With it, you can participate in various hidden activities within the area. This is an irresistible prize, especially for Mario fans.
However, please note that this Studio Pass does not guarantee entry into Super Nintendo World™. A separate timed entry ticket may be required to enter the area.
[Enter with 12 & 6 Stamps] Instant Win! USJ 1-Day Studio Pass
You still have a chance with fewer stamps. The key feature here is the “instant win” format.
・12-Stamp Course: A pair of Universal Studios Japan 1-Day Studio Passes will be awarded to 30 winners (60 people in total).
・6-Stamp Course: A single Universal Studios Japan 1-Day Studio Pass will be awarded to 30 winners.
You find out the results immediately after applying through the app, so you can try your luck with excitement every day during the campaign.
Eligible Products: Various Sandwiches and Breads
The products eligible for collecting stamps are various sandwiches and breads. Japanese Konbini breads and sandwiches are known for their wide variety and high quality. It’s a great bonus that you can automatically participate in the campaign just by buying your breakfast or lunch.
However, please be aware that some products are not eligible. Items such as “L Chiki Buns,” “Cream-たっぷり！ Fuwamochi Hiyashi Cream Pan,” products from the in-store kitchen “Machikado Chubo,” and frozen foods are excluded.
The Lawson App is Required to Participate
Applications for this campaign are handled entirely through the official Lawson app. From checking your stamps to entering for prizes, everything is done within the app.
In Japanese Konbini campaigns, the official app often plays a central role. You will need to download the app, log in with your Lawson ID, and then link your Ponta or d Point card information.
Download the Lawson App (Japanese Link)
For more details on linking your Lawson ID and point cards, you can check the official website.
Japanese Konbini Campaign Culture
For our international readers, it might seem a bit unusual for such a large-scale campaign to be led by a convenience store. However, in Japan, Konbini function not just as retail stores but as hubs for entertainment and daily life, so collaborations with major companies and popular attractions are frequent.
In particular, the “stamp rally” format, where you collect stamps from receipts or in an app to enter, is a well-established promotion enjoyed by everyone from children to adults. This campaign is also a good example of how Japanese consumers use point services and apps in their daily lives.
If you have the chance to visit the Kansai area, be sure to participate in this “Eat, Play! All About Kansai!” campaign and experience the depth of Japanese Konbini culture. You might just open the door to a wonderful theme park while enjoying some delicious bread.
The prizes and campaign rules introduced in this article are subject to change without notice. For the most accurate information, please check the official Lawson website.
Source (Japanese): 【近畿エリア情報】1/6(火)開始 食べて遊ぼ!まるごと関西! 対象商品を購入し、ユニバーサル・スタジオ・ジャパン 1デイ・スタジオ・パスを当てよう!
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