Lawson, one of Japan’s leading convenience store chains (known locally as “Konbini”), is collaborating with Hattendo, a specialty sweets shop originating from Hiroshima. A total of five new sweets and pastries will be released sequentially across Japan starting April 21, 2026. This collaboration puts the spotlight on Hattendo’s signature “melting custard,” with an enticing lineup rolling out over two weeks. Enjoy a special fusion of high-quality “Konbini” sweets from the Uchi Café series and the traditional flavors of a renowned specialty shop.
What is Hiroshima’s Long-standing “Hattendo”? Artisan-crafted Custard
Hattendo is a historic specialty shop founded in 1933 in Mihara City, Hiroshima Prefecture. Their “Chilled Cream Bun,” which became extremely famous in Japan after its 2008 release, is loved by many fans. Hattendo’s custard is characterized by its smooth, rich flavor, heartfully crafted by artisans to bring joy to every customer. In this collaboration, their traditional techniques have teamed up with Lawson’s popular sweets brand, “Uchi Café.”
[Phase 1] Released April 21: 3 Custard Items to Welcome Spring
Starting April 21, 2026, the first three products will appear on Lawson shelves nationwide. The lineup focuses on fruit pairings and unique new textures.
Hattendo Supervised Custard Fruit Mix Sandwich
A Japanese-style fruit sandwich featuring a generous amount of rich custard whipped cream supervised by Hattendo.
- Release Date: Tuesday, April 21, 2026
- Price: 430 yen (approx. $2.87 USD)
- Features: Sandwiched with strawberries, yellow peaches, and refreshing mandarin oranges. The deep flavor of the custard and the acidity of the fruit match perfectly, creating a luxurious treat where every bite offers a different taste.
Uchi Café × Hattendo Melting Custard Tart
A decadent three-layered tart that lets you savor the custard to your heart’s content.
- Release Date: Pre-release currently available since Tuesday, April 7, 2026 (Released after the evening in Akita/Aomori areas; not available in Okinawa area)
- Price: 254 yen (approx. $1.69 USD)
- Features: A crispy tart shell filled with melting custard and topped with vanilla-scented custard whipped cream. The slightly bitter caramel and caramel chips on the surface further enhance the sweet custard flavor.
- Note: This product contains alcohol (less than 1%) in its ingredients.
Uchi Café × Hattendo Fluffy Custard Sandwich
A new sensation of custard sweets pastry that offers an incredibly light texture.
- Release Date: Tuesday, April 21, 2026, around evening
- Price: 248 yen (approx. $1.65 USD) (259 yen (approx. $1.73 USD) in Okinawa)
- Features: Features a fluffy white dough baked using egg whites. Inside, two types of cream are sandwiched: a rich custard blended with fresh cream and a light whipped cream. The “melt-in-your-mouth” texture is its main appeal.
[Phase 2] Released April 28: Banana Crepe and East-meets-West Daifuku
Two more unique items will be added starting April 28, the second week of the collaboration.
Uchi Café × Hattendo Custard Banana Crepe
A satisfying crepe where you can enjoy a whole banana, which pairs perfectly with custard.
- Release Date: Tuesday, April 28, 2026 (Released after the evening in Akita/Aomori areas; not available in Okinawa area)
- Price: 329 yen (approx. $2.19 USD)
- Features: Uses two types of cream: custard whipped cream made with Hokkaido fresh cream and a rich custard cream. A fresh banana is wrapped in a white crepe dough for a voluminous treat.
Uchi Café × Hattendo Custard Daifuku
A fusion of East and West, filling a traditional Japanese “Daifuku” (a chewy mochi rice cake sweet) with Western-style custard.
- Release Date: Tuesday, April 28, 2026, around evening
- Price: 225 yen (approx. $1.50 USD) (Not available in Okinawa area)
- Features: A custard sauce with a strong egg flavor is enclosed within a custard mousse. You can enjoy the contrast between the soft texture of the mochi and the rich custard flowing out from inside.
Win Luxurious QUO Cards! X (Formerly Twitter) Campaign Held
To celebrate the release of these sweets, a “My Certificate of Commendation” keyword campaign will be held on Lawson’s official X account. A total of 2 lucky winners will receive a QUO card (a widely used gift card in Japan) worth 22,000 yen (approx. $146.67 USD).
How to Participate in the Campaign
Participation is easy from within Japan. This project invites you to post an episode praising yourself or someone else to create an original certificate.
- Follow the Lawson (@akiko_lawson) 🇯🇵 .
- Access the “Certificate Generator” via the link in the campaign post.
- Enter the “Name of the Award” and the episode you want to give to yourself or someone else.
- Choose the image of the dessert to be featured on the certificate.
- Generate the image and complete your entry by clicking the “Post on X” button.
- Period: Phase 3 from April 22 to April 28, 2026; Phase 4 from April 29 to May 5, 2026.
Special custard sweets presented by Japan’s Konbini, Lawson, and Hiroshima’s famous shop, Hattendo. If you are visiting or staying in Japan, please take this opportunity to experience this “melting happiness.” As all items are limited in quantity, we recommend checking them out early!
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