The latest edition of the “Sanrio Characters Atari-Kuji,” featuring a massive gathering of friends from the popular Japanese character brand Sanrio, is here! Starting Saturday, April 18, 2026, these items will be released sequentially at Lawson, one of Japan’s leading convenience store chains (known locally as Konbini), and other locations.
The theme this time is the charming “Pukkuri Design,” featuring a three-dimensional, puffy texture. The lineup is filled with luxurious items that combine irresistible cuteness with practical utility for daily life. Here is an introduction to the featured lineup that will add a touch of fun to your new spring life.
Starting Sequentially from April 18! Basic Info on the Sanrio Atari-Kuji
An “Atari-Kuji” is a popular Japanese lottery-style merchandise sale where there are no losing tickets—you are guaranteed to win one of the prizes. This edition costs 880 yen (approx. $5.85) per draw and will be available according to the following schedule and locations:
- Release Date: Starting sequentially from Saturday, April 18, 2026
- Price: 880 yen (approx. $5.85) per draw (including tax)
- Locations: Lawson stores across Japan, Sanrio Shops, etc.
The “Pukkuri Design” features world-famous characters like Hello Kitty, Cinnamoroll, and Pompompurin, all designed with a 3D effect that makes them look as if they are popping out.
1st Prize: Great for Travel! The High-Impact “Carry Case”
The most luxurious prize in this collection is the 1st prize: a full-scale Carry Case (suitcase).
This item features high-quality construction that you wouldn’t expect from a lottery prize. The characters are embossed with a “pukkuri” 3D design, making any trip or business travel more enjoyable. Even just keeping it in your room makes it a cute piece of interior decor. The possibility of getting an item of this quality for just 880 yen (approx. $5.85) is one of the greatest appeals of Japanese Atari-Kuji.
2nd Prize: Perfect for Organizing Cosmetics! The “Vanity Case”
The 2nd prize is a highly functional Vanity Case (makeup pouch).
It is a convenient size for storing skincare products and cosmetics together. With its top handle, it is easy to carry around the house. The lid features 3D processing, creating a sense of luxury and loveliness. This item is sure to make your daily grooming routine more pleasant.
3rd Prize: Useful in Daily Life! The “Bath Towel”
The 3rd prize features a large-sized Bath Towel.
This towel is perfect for after a bath, but also serves well for summer leisure, the beach, or even as a light blanket for a nap. The design, featuring Sanrio characters lined up in a lively display, is enough to brighten your mood just by looking at it. Made with sturdy fabric, it is designed for long-lasting use.
Check Out the Variety of “Other Prizes” to Brighten Your Day
Beyond the top-tier prizes, there is a rich lineup of attractive items that fans will want to collect in every variety.
Convenient “Keychains” and “Pouches” for On-the-Go
The easiest way to enjoy the “pukkuri” texture is through these keychains and pouches. They are the perfect size for accenting your bag or zippers. The squishy, puffy material is soothing just to touch.
“File Holders” and “Chests” to Organize Your Desk
File holders for organizing documents and small chests for storing trinkets are also available. The chests, in particular, feature 3D decorations that will transform your desk area into something bright and gorgeous, making work or study time more enjoyable.
Helpful Outing Essentials: “Slide Mirrors” and “Hand Towels”
Keep an eye out for the compact Slide Mirrors for checking your appearance and the Hand Towels, which are always useful to have. The mirrors are a portable size with a 3D design that fits comfortably in your hand. The hand towels come in different colors for each character, making them perfect for gifts.
Last Special Prize: The “Applique Cushion” for the Final Draw
In Japanese Atari-Kuji, there is a special “Last Special Prize” awarded to the person who purchases the very last ticket in the box. This time, the prize is a large Applique Cushion.
Made of soft material with a 3D applique, this cushion is ideal for relaxing on the sofa or bed. Many fans specifically aim for the “Last One” to get their hands on this exclusive item.
Enjoying New Textures with the “Pukkuri” Design
The standout feature of this series is the unique “pukkuri” expression. Unlike flat printed goods, the 3D sensation when touched and the visual depth bring out the lively charm of the characters even more. It is a high-quality lineup that can be enjoyed by both adults and children.
Try Your Luck if You See it at Lawson! A Limited Quantity Opportunity
This luxurious lottery begins on Saturday, April 18, 2026. However, because quantities are limited, the lottery will end as soon as the prizes run out. Since these are always highly popular, we recommend checking early.
To be sure, check official information in advance to see if your local store carries it. If you spot it at a Lawson in Japan, definitely give it a try and grab your favorite Sanrio gear!
On sale sequentially from 4/18 (Sat)! "Sanrio Characters Atari-Kuji" | Sanrio 🇯🇵
From the 1st prize carry case to the Last Special Prize cushion, the quality is satisfying no matter which one you win. Enjoy the Japanese spring with these puffy, cute characters!
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