The major Japanese convenience store (Konbini) “Lawson” will release the second installment of its premium onigiri series supervised by “Asakusa Yadoroku,” the oldest onigiri specialty shop in Tokyo, nationwide across Japan starting April 7, 2026.
The star of this release is the “Rich Roasted Cod Roe (with Cream Cheese),” designed to bring out the maximum umami of its ingredients. Simultaneously, the “Specialty Pork Miso Soup (Tonjiru),” crafted for the perfect pairing with onigiri, will also make its debut.
Established in 1954! “Asakusa Yadoroku,” the Onigiri Specialty Shop Making History in Asakusa, Tokyo
The supervisor for this collaboration, “Asakusa Yadoroku,” holds a very special place in Japanese food culture.
Founded in 1954 in the historic tourist district of Asakusa, Tokyo, this shop is globally recognized as the oldest onigiri specialty store in Tokyo. Since an era when white rice (gin-shari) was a precious commodity, they have continued to serve onigiri beloved by all generations.
Located in a charming shop behind Senso-ji Temple, each onigiri is carefully hand-pressed, serving as a true symbol of Japanese soul food. Having the opportunity to easily experience the extraordinary dedication of such a legendary owner at convenience stores nationwide is a modern luxury.
Roasted Cod Roe x Cream Cheese! A Luxurious Onigiri Fusing Richness and Savory Aroma
The “Asakusa Yadoroku Supervised Premium Onigiri: Rich Roasted Cod Roe (with Cream Cheese),” appearing as the second in the series, goes beyond the boundaries of conventional convenience store onigiri with its meticulous preparation.
Basic Product Information
- Product Name: Asakusa Yadoroku Supervised Premium Onigiri: Rich Roasted Cod Roe (with Cream Cheese)
- Release Date: Tuesday, April 7, 2026
- Price in Japan: 279 yen (including tax) (approx. $1.85 USD)
- Key Feature: A fusion of flame-roasted “Cod Roe (Tarako)” and cream cheese
- Development Cooperation: Onigiri Society of Japan
The greatest appeal of this onigiri lies in the cooking process of its main ingredient, the cod roe. By steaming it first and then roasting it over an open flame, they have recreated a “medium-rare” texture—fragrant on the outside and moist on the inside. This allows a rich umami and a perfect touch of smoky flavor to spread through the mouth.
Furthermore, the addition of mellow cream cheese deeply envelops the saltiness of the cod roe with a rich creaminess. You can enjoy a modern, decadent flavor where traditional Japanese ingredients and Western-style cheese harmonize beautifully.
“ONIGIRI” Going Global! Strong Support from the Onigiri Society
The quality of this product is backed by the cooperation of the Onigiri Society of Japan.
The Onigiri Society is an organization dedicated to making “ONIGIRI” a universal term representing Japan’s pride. They define onigiri as Japan’s ultimate fast food, a healthy slow food, and a soul food that reflects the Japanese heart.
Onigiri Society of Japan Official Site 🇯🇵
Their expertise in viewing onigiri as a vital infrastructure of Japanese food culture has been condensed into this product, elevating the skills of a long-established shop into a convenience store offering.
The Perfect Pairing! The Ultimate Bowl: “Specialty Pork Miso Soup”
A warm soup is essential when enjoying onigiri. Lawson is selling the “Asakusa Yadoroku Supervised Specialty Pork Miso Soup” as a side menu item to enhance the deliciousness of the onigiri.
Basic Soup Information
- Product Name: Asakusa Yadoroku Supervised Specialty Pork Miso Soup
- Price in Japan: 378 yen (including tax) (approx. $2.51 USD)
- Concept: A soup designed to maximize the flavor of onigiri
- Availability: Now on sale nationwide in Japan (excluding the Okinawa area)
This Tonjiru (miso soup with vegetables and pork) is designed with the premise of being eaten alongside onigiri. To highlight the natural sweetness of the rice, a special miso is used with a calculated balance of richness and umami.
The umami from the abundant vegetables and pork combines with the specialty miso, providing a blissful dining experience when eaten alternately with the onigiri.
Traditional Excellence at a Convenience Store. A Luxurious Dining Experience in Spring 2026
This collaboration is more than just a new product launch. It is a golden opportunity to touch the “essence of onigiri” that has been loved for many years in Asakusa.
Notes for Purchase
- Available at: Lawson stores nationwide (excluding Lawson Store 100)
- Note: Availability may vary by store or region.
- Regional Restriction: Pork Miso Soup is not sold at Lawson stores in the Okinawa area.
The ability to easily enjoy the authentic taste approved by a legendary shop owner at your local Lawson is a major draw. In particular, the combination of roasted cod roe and cream cheese has the potential to become a new standard for onigiri.
Whether you are in the middle of a busy journey or in your daily life, please savor this ultimate combination created by Japanese tradition. Since high popularity is expected, we recommend checking the store early in the day to ensure you get yours.
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