Japanese convenience store chain Lawson has teamed up with Steam, the beloved platform for PC gamers worldwide, to launch a very exciting campaign. The star of this collaboration is the legendary battle royale game, “PUBG: BATTLEGROUNDS.”
During this campaign, a total of 110 lucky winners, chosen by lottery, will receive rare “PUBG” in-game items or exclusive merchandise that even non-fans will covet. To enter, simply purchase a qualifying Steam Gift Card at Lawson during the promotional period and submit your entry.
How to Participate and Campaign Overview
Participation is very simple. During the campaign period, just purchase a qualifying Steam Gift Card for 5,000 yen or more at any Lawson, Natural Lawson, or Lawson Store 100 across Japan. You get one entry for every 5,000 yen spent, with no limit on the number of entries. After your purchase, simply enter your receipt details on the campaign website to complete the process.
For detailed entry instructions and terms, please check the official website.
>>Click here for entry details and to apply!
Japanese Gamers and Convenience Store Culture
Let’s provide a little background. Steam is the world’s largest PC game distribution platform and boasts immense popularity in Japan. And “PUBG: BATTLEGROUNDS” is a pioneering battle royale game that has made its name famous around the globe.
In Japan, many people prefer to purchase online content without using a credit card. As a result, the culture of buying prepaid and gift cards for games, music, and video streaming services at convenience stores is deeply rooted. This campaign is a symbolic initiative that fuses this aspect of Japanese lifestyle with gaming culture.
Exciting Campaign Prizes
The campaign offers two types of prizes: Prize A and Prize B. Both are too good for “PUBG” fans to pass up.
Prize A: PUBG In-Game Item [Lucky G-COIN Box (30 Days)]
This is a special box containing a random amount of “G-COIN,” the in-game currency. It will be awarded to 100 winners. You can use G-COIN to purchase items to customize your character, such as costumes and weapon skins.
However, there are a few important points. This is a “timed item” and will expire if not used within 30 days of being claimed. Additionally, the prize code itself must be redeemed by 13:00 (JST) on February 12, 2026, so be sure to claim it promptly if you win.
Prize B: Original PUBG Metal Poster
Prize B is a high-quality “PUBG Metal Poster,” awarded to 10 lottery winners. One poster will be randomly chosen from 10 different designs and sent to you. You’ll have to wait and see which design you get!
As the name suggests, the poster is made of metal, giving it a substantial presence. It measures 45cm (H) x 32cm (W), with a thickness of 3.5mm and a weight of 0.7kg. It also comes with a protective sheet and a magnet, making it perfect for decorating your room.
Campaign Details
Before participating, be sure to check the campaign period and eligible products carefully.
Campaign Period
Purchase Period: From 0:00 on Monday, December 1, 2025, to 23:59 on Sunday, December 14, 2025
Entry Period: From 0:00 on Monday, December 1, 2025, to 23:59 on Monday, December 15, 2025
Please note that purchases made on Monday, December 15, are not eligible for the lottery. You must make your purchase by Sunday, December 14.
Eligible Products and Stores
The eligible products for this campaign are as follows:
・Steam Gift Card 10,000 JPY
・Steam Variable Gift Card (only for purchases of 5,000 JPY or more)
Please note that the “Steam Gift Card 3,000 JPY” and variable cards with a value between 2,000 and 4,999 JPY are not eligible. A variable card is one that you can load with a custom amount at the register.
The cards are sold at Lawson, Natural Lawson, and Lawson Store 100 locations across Japan. However, please note that some stores may not carry the product.
Important Notes on Entry
Once your entry is complete, a confirmation email will be sent to your registered address. Please keep this email in a safe place, as it may be needed to confirm your prize if you win.
Winners will be notified via email in late December 2025. If you win Prize B, the metal poster, you will need to register your shipping address. Be aware that your prize will be forfeited if your address is not confirmed by the specified deadline.
Gift cards cannot be returned, refunded, or exchanged after purchase. Also, please note that the campaign is subject to change or termination without notice.
In Japan, convenience stores frequently hold collaboration campaigns with popular games and entertainment. If you have the chance to visit Japan, be sure to take a look at the gift card section in a convenience store. You might just find a special promotion for one of your favorite services.
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