To commemorate the 80th anniversary of the Moomin novels, the “Taito Kuji Moomin Anniversary Year,” a special lottery with exclusive prizes, will be launching sequentially at Lawson convenience stores, hobby shops, and bookstores all over Japan, starting from Friday, November 21, 2025.
Are you familiar with the “kuji” culture often seen in Japanese convenience stores and hobby shops? It’s a type of raffle where, for a fixed price, you are guaranteed to receive a prize, making it a “no-lose” lottery. Collaborations with popular anime and characters are extremely popular, and many fans flock to stores on release day. This is a rare chance to get your hands on exclusive merchandise featuring the globally beloved Moomins.
The price is 770 yen (tax included) per try. Which character you’ll meet is all up to your luck!
An Exclusive Lineup of Amazing Prizes!
This lottery features a range of items that let you fully immerse yourself in the world of Moomin, from plush toys to everyday goods. Let’s take a closer look at all six prize tiers.
Prize A: Moomin Plush with Welcome Board
One of the top prizes is a large, approximately 40cm Moomin plush holding a welcome board. With its impressive size, displaying it in your room will give you the warm feeling of Moomin gently welcoming you home every day.
Prize B: Little My Plush with Welcome Board
Following Prize A, here is a plush of the energetic Little My. At about 30cm, it’s the perfect size to display alongside Moomin. Her characteristic pose is absolutely adorable.
Prize C: Memorial Plate
This beautiful glass plate is designed with the 80th-anniversary logo. There are two designs in total. It’s a stylish item that can be displayed as a commemorative piece or used as a tray for small items like accessories and keys.
*Easel is not included.
Prize D: Mascot Badge
You can choose from four characters—Moomin, Little My, Snufkin, and Hattifattener—for this mascot badge, which comes with an 80th-anniversary charm. At approximately 12cm, you can attach it to your bag or pouch and take your favorite character with you on your daily adventures.
Prize E: Cupcake-style Hand Towel
This is an incredibly cute hand towel wrapped to look just like a real cupcake. There are four different designs available. You might feel it’s too precious to use! It’s an item that’s sure to be appreciated as a small gift.
Prize F: Die-cut Memo Pad
A colorful and fun die-cut (cut into the shape of the character) memo pad featuring 80th-anniversary art. With an abundance of six designs, collecting them all sounds fun. Using them to add a message at work or in your personal life is sure to bring a sense of comfort from the world of Moomin.
A Special Prize for Drawing the Last Ticket! “Last Happy Prize”
Japanese “kuji” has a very unique system called the “Last One Prize” or “Last Happy Prize.” This is a special prize given to the person who draws the very last ticket available at the store.
LH (Last Happy) Prize: Hattifattener Plush with Welcome Board
This time, the Last Happy Prize is an enormous, approximately 80cm tall “Hattifattener” plush! Its fluffy texture is also charming, and it will have an overwhelming presence as a piece of your room’s decor. Who will be the lucky one to grab this final prize?
An Extra Chance for a More Luxurious Prize! “Double Happy Prize”
Even after drawing your kuji, there’s more fun to be had. By entering the ID number printed on your ticket stub at https://www.taito.co.jp/taitokuji/item/0000011642, you can apply for the “Double Happy Prize,” which enters you into another drawing.
WH (Double Happy) Prize: Welcome Board Plush Set
The Double Happy Prize this time is an incredible set of three plushies: Prize A’s Moomin, Prize B’s Little My, and the Last Happy Prize’s Hattifattener, which will be given to 30 lucky winners via a lottery. It’s truly a dream-like set.
*Registration (free) on the Taito Kuji official website is required to enter.
Why not create a special memory during Moomin’s momentous 80th anniversary year through Japan’s unique “kuji” culture? You can check for participating stores at https://www.taito.co.jp/taitokuji/storesearch?p=0000011642. If you are in Japan, be sure to visit your nearest Lawson or hobby shop and try your luck!
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