The beloved Sanrio character Pompompurin, a Golden Retriever boy, is celebrating his 30th anniversary. To commemorate this milestone, a special collaboration with “PASTEL,” the pioneer of smooth pudding in Japan, has been announced. Starting March 1, 2026, exclusive desserts will be available at Pastel locations and Japanese convenience stores (Konbini) such as 7-Eleven, Lawson, and FamilyMart across the country.
The theme for this collaboration is “Harapeko♪ Big Dream,” capturing the adorable world of Pompompurin and his love for eating plenty of pudding.
Limited Edition Baked Goods Available at Convenience Stores Nationwide
From March 3, 2026, limited-edition baked snacks will be released sequentially at convenience stores like 7-Eleven and Lawson throughout Japan. The packaging features designs inspired by a day in the life of Pompompurin.
1. Pompompurin’s Crispy Rusk (Pudding Flavor)
These rusks (twice-baked bread slices with a crunchy texture) will be available at 7-Eleven, FamilyMart, Lawson, and other stores nationwide. They are priced at 172 yen (approx. $1.15) per piece, with a 12-piece gift box available for 1,944 yen (approx. $13.00).
The package theme is “Morning,” depicting Pompompurin running with a rusk in his mouth as if he’s late. Coated in pudding-flavored sugar, these rusks offer a gentle sweetness. Each individual pack includes one random original sticker (8 types in total).
2. Pompompurin’s Fluffy Pudding Brownie
Mainly available at 7-Eleven and Lawson, these are rich chocolate brownies. The price is 240 yen (approx. $1.60) per piece, or 1,920 yen (approx. $12.80) for a box of eight.
The package theme is “Night,” showing Pompompurin sleeping soundly on a brownie. The flavor is a luxurious blend of pudding notes with an accent of bittersweet caramel.
3. Pompompurin’s Moist Pudding Cake
These soft-textured cakes will also be sold at supermarkets and drugstores nationwide. They cost 300 yen (approx. $2.00) each, or 2,400 yen (approx. $16.00) for a box of eight.
The package theme is “Lunch,” illustrating Pompompurin lost in his meal. The cake batter is kneaded with caramel-flavored chips, providing a moist and delightful texture.
Pastel Shop Exclusives: Artistic and Authentic Puddings
Pastel’s physical stores will offer “fresh sweets” (Nama-gashi) that boast a strong visual impact.
Pompompurin’s “Pudding Butt” Pudding
A unique dessert representing Pompompurin’s trademark feature—his bottom! The price is 880 yen (approx. $5.90).
This two-layered treat features a condensed milk pudding placed on top of a classic smooth pudding. The appearance of the character “diving” into the pudding goes viral on Japanese social media every year.
Pompompurin’s “I am Pudding” Pudding
A highly popular pudding designed with Pompompurin’s face. It is priced at 880 yen (approx. $5.90).
Combining smooth pudding with condensed milk pudding and topped with a chocolate hat, it comes with a limited-edition sleeve (container cover) depicting him sleeping.
Other Pastel-Exclusive Menu Items
The shops will also feature several other enticing sweets:
- Pompompurin Cream Puff: A double-cream puff filled with caramel whipped cream and custard. Price: 300 yen (approx. $2.00).
- Pompompurin’s Happiness-Filled A La Mode: A grand dessert combining pudding, fruit, and sponge cake. Price: 880 yen (approx. $5.90). Available only until March 31.
- Pompompurin’s Drawing Pudding (Spoon): A pudding with the character’s face drawn on the surface using cocoa powder. Price: 500 yen (approx. $3.35). Available only until March 31.
Collector’s Sets with Exclusive Merchandise
This collaboration features more than just food; exclusive goods are also available in special sets.
Pompompurin Plushie Pack
Available at Pastel stores, this set includes a plush toy and puddings for 2,480 yen (approx. $16.60).
It includes one “Pudding Butt” pudding, one “I am Pudding” pudding, and one palm-sized “Mochi-mochi Plushie.”
Pompompurin “Marutto” Fun Pack
A luxurious set for those who want to enjoy all the collaboration items. The price is 5,200 yen (approx. $34.80).
In addition to various puddings, the cream puff, the a la mode, and baked goods, this pack includes one “Odekake Eco-Bag” (available in 5 random designs).
Exclusive Items on the Official Online Store
For those who don’t live near a physical store, exclusive items are available via the official online store.
The online exclusive set includes a “Mochi-mochi Cushion” approximately 300mm (about 11.8 inches) in size. Additionally, the newly debuted “Pompompurin Round Cream Buns” are available. These buns are branded with the character’s face and come in two flavors: pudding and chocolate.
For availability and set details, please check the All Hearts Mall (Online Store) 🇯🇵 .
Let’s Celebrate the 30th Anniversary Together!
The theme “Harapeko♪ Big Dream” expresses Pompompurin’s wish to grow even more.
As his birthday on April 16 approaches, the celebratory mood is rising throughout Japan. Customers who purchase collaboration items at Pastel stores will receive a limited-edition original shopper (paper bag).
Pompompurin is a Golden Retriever characterized by his dark brown beret. He loves the pudding his mother makes and is a representative icon of Japan’s “Kawaii culture.” If you are visiting Japan this spring, be sure to experience these special puddings at your local convenience store or Pastel shop!
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