FLOW GLOW, the five-member unit from hololive DEV_IS that’s creating a new sensation in Japan’s pop culture scene, is collaborating with FamilyMart stores nationwide. Japanese convenience stores function as more than just retail outlets; they are also hubs for anime and gaming culture.Starting Tuesday, January 20, 2026, at 10:00 AM, a major campaign begins where you can experience this uniquely Japanese “convenience store collaboration culture.”
This event goes beyond just merchandise sales. It features diverse content, including Japan’s unique promotion method where purchasing eligible items earns you bonuses, and exclusive limited-edition collector’s items available only here. It’s packed with energy, perfect for the group as they prepare for the release of their 1st album the very next day.
Purchase 2 Eligible Items to Get an “Original Sticker”
In Japanese convenience store campaigns, it’s common to receive character goods instantly when purchasing multiple designated snacks or food items. This time, bringing two eligible items to the register at once will get you one limited “Original Sticker”.
There are five sticker designs in total. Measuring approximately 70mm x 80mm (about 2.7 inches x 3.1 inches), they are compact. The trend among young people in Japan is to enjoy them by slipping them into smartphone cases or sticking them on laptops.
Campaign Period The campaign runs from 10:00 AM on Tuesday, January 20, 2026, until Monday, February 2. However, since Japanese collaboration goods are extremely popular, the campaign will end once prizes run out.
Featured Products: Japan’s Soul Food “Cup Noodles” The featured products for this campaign are the popular series “Akai Kitsune” (Red Fox) and “Midori no Tanuki” (Green Tanuki) from Toyo Suisan, a Japanese instant noodle manufacturer. These are beloved staples for New Year’s Eve celebrations and late-night snacks in Japan.
Particularly noteworthy is the FamilyMart exclusive, limited-quantity “Red Tempura Udon Extra Large Portion.” This unique product features tempura topping the udon noodles, which normally come with fried tofu.
Other eligible items include the classic “Midori no Tanuki Tempura Soba Large Portion” and “Akai Kitsune Udon with 2 Fried Tofu Slices”. When you find the campaign sign in-store, bring two eligible products and one sticker to the register together.
Acrylic Stands Featuring Original Illustrations (5 Types Total)
Next, we introduce limited-edition goods available for purchase in stores. “Acrylic Stands” featuring the five characters Hibiki Saki Riona, Torakane Hishouko, Mizumiya Shu, Rindo Chisoku, and Kikira Vivi will be released. Acrylic stands are items that allow you to display 2D characters on your desk, making them one of the most popular goods among Japanese anime fans.
Standing approximately 176mm (about 6.9 inches) tall, they have a substantial presence. The base measures about 51mm x 61mm (about 2.0 inches x 2.4 inches), providing stability. Displaying them on your desk recreates the FLOW GLOW stage.
Product Information Release date: Tuesday, January 20, 2026, at 10:00 AM.The price is ¥1,980 (tax included, approx. $13 USD). Five types are available. Quantities are limited, so we recommend visiting early. It’s wise to check the official website beforehand for participating stores.
The Joy of Not Knowing Until You Open It: “Trading Acrylic Keyholder”
Another limited-edition item is the “Trading Acrylic Keyholder,” designed for the joy of collecting. In this “Trading” or “Blind” sales format, you can’t tell which character is inside the package from the outside. The thrill of not knowing what you’ll get is the essence of Japanese merchandise culture.
This set features 5 random designs. Each stands approximately 64mm (about 2.5 inches) tall, making it the perfect size for attaching to bags or pouches. It’s a subtle way to show off your favorite character (your “oshi”).
Product Information Release date: Tuesday, January 20, 2026, at 10:00 AM. Price: 825 yen (tax included, approx. $5.50 USD). All 5 types are randomly included. This is also a limited quantity item.
Get Excited Alongside the 1st Album Release
The day after the campaign starts, January 21, sees the release of their highly anticipated 1st album “FLOW GLOW”. Combined with this FamilyMart collaboration, it promises to be a week immersed in their music and worldview.
If you happen to be in Japan during this period, stop by your local FamilyMart around 10:00 AM on January 20. You’ll witness the moment a convenience store—a staple of everyday Japanese life—transforms into an entertainment space.
Post a Comment