The Japanese Konbini chain, FamilyMart, is launching a large-scale event irresistible to strawberry lovers: “Famima’s Strawberry Picking Dressed in White®”. Starting Tuesday, January 6, 2026, a total of 16 different strawberry-based products will be released at approximately 16,400 FamilyMart stores nationwide in Japan. From desserts to bread, ice cream, drinks, and baked goods, the stores will be filled with the sweet and sour aroma of strawberries.
This campaign embodies FamilyMart’s five keywords: “More Delicious” and “Your Happiness,” showcasing the seasonal product development prowess unique to Japanese Konbini.
Kotaro Yoshida & Rikako Yagi Co-star in a Commercial Dressed as Cute Strawberries!
To promote this major campaign, a new TV commercial, the “Strawberry Picking Dressed in White®” edition, starring actors Kotaro Yoshida and Rikako Yagi, will be broadcast nationwide in Japan. The unique concept features the pair, dressed in strawberry-themed berets and strawberry-patterned sweaters, happily participating in “strawberry picking.”
The commercial is set in a magical strawberry field where FamilyMart’s sweets are gathered. While the duo is surprised, exclaiming, “Strawberry picking at Famima?!”, they are enchanted by the beautiful, sparkling white strawberry sweets, saying, “It’s strawberries!” and “And they’ve turned into white sweets!” They conclude with a perfectly synchronized pose, shouting, “Famima ni Itchi-Go!” This catchy phrase is a play on the Japanese words “ichi” (one) and “ikou” (let’s go).
On set, the pair’s outfits, which made them look like “strawberry fairies,” created a delightful atmosphere. There was a moment when a slightly embarrassed Yoshida looked at Yagi in the same outfit and exclaimed, “Yagi-chan, you look perfect!” In delivering lines describing the texture of the sweets, such as “mocchitto” (chewy) and “zakuzaku” (crunchy), they demonstrated their professional acting spirit by striving for the perfect expression.
You can watch the full commercial here. Be sure to check out their cute performance!
New Year’s Resolutions with “Kakizome”!
To mark the start of the new year, Yoshida and Yagi were asked to try “kakizome.” Kakizome is a traditional Japanese custom of writing the first calligraphy of the new year with a brush.
The single kanji character Yoshida chose for his resolution this year is “一 (ichi)”.
“‘It also includes the meaning of ‘beginning.’ It’s a new year, a time when you can reset everything. So, I imbued it with the feeling of ‘starting over from one’ and ‘going back to the basics to try again,'” he explained, adding that the single horizontal stroke helps to focus his mind for the new year.
Meanwhile, Yagi chose “満 (man)”.
“Last year was a year of ‘organizing,’ as I had my wisdom teeth removed and replaced furniture and appliances. This year, I want to fill the space I’ve cleared by absorbing many different things and make it a fulfilling year,” she shared, revealing her ambitious resolution.
Behind-the-scenes stories from the commercial shoot also emerged during the interview. Yoshida mentioned that he jokingly asked the stylist if he could take the costume home, and to his surprise, he got an OK and actually did. The conversation also turned to their comical movements during the shoot, with them joking that “in these outfits, we wouldn’t look out of place in the M-1 Grand Prix (a famous Japanese manzai comedy contest),” sparking talk of forming a comedy duo (?) and showcasing their great chemistry.
The Full 16-Item Lineup for “Strawberry Picking Dressed in White®”
Now, let’s introduce the noteworthy product lineup by category.
Desserts
【Product Name】Mocchiri Cream Roll (with Strawberry Sauce)
【Price】352 JPY (380 JPY with tax)
A cream roll with a double layer of strawberry cream and strawberry sauce.
【Product Name】Strawberry Mont Blanc (with Meringue)
【Price】301 JPY (325 JPY with tax)
A Mont Blanc where you can enjoy the harmony of sweet and sour strawberries in a white chocolate-infused cream. The crispy meringue texture is also a key point.
【Product Name】Zakuzaku Texture Strawberry Cookie Cream Puff
【Price】213 JPY (230 JPY with tax)
A crunchy “zakuzaku” cookie cream puff filled with strawberry cream containing strawberry pulp and strawberry sauce.
【Product Name】Mochitto Texture Strawberry Crepe
【Price】369 JPY (398 JPY with tax)
A chewy “mochitto” crepe filled with fluffy milk mousse and topped with a strawberry.
【Product Name】Hattendo Chilled White Cream Bun – Fukuoka Amaou Strawberry
【Price】276 JPY (298 JPY with tax)
A collaboration product with the famous “Hattendo.” This melt-in-your-mouth cream bun is filled with jam made from “Amaou,” a luxury strawberry brand from Fukuoka Prefecture, and milk cream.
Baked Goods
【Product Name】Strawberry Baumkuchen
【Price】204 JPY (220 JPY with tax)
A visually appealing Baumkuchen made with batter containing strawberry puree and powder, coated in white chocolate, and topped with strawberry flakes.
【Product Name】Strawberry Financier
【Price】186 JPY (200 JPY with tax)
A financier where you can enjoy the richness of almonds and the sweet and sour taste of strawberries. The gentle sweetness of white chocolate is a perfect match.
Bread
【Product Name】Tsubu Tsubu Strawberry Milk Melon Pan
【Price】165 JPY (178 JPY with tax)
Melon Pan is one of Japan’s classic sweet breads. This special version features a white biscuit dough kneaded with strawberry-flavored chocolate chips, sandwiching a strawberry pulp-infused milk whip.
【Product Name】Strawberry Milk Whip Donut
【Price】156 JPY (168 JPY with tax)
A cute pink donut sandwiching a strawberry pulp-infused milk whip. Enjoy the texture from the white chocolate and two types of crunch.
Drinks
【Product Name】Enjoy Milk Strawberry Milk
【Price】292 JPY (315 JPY with tax)
A dessert drink where you can enjoy large chunks of strawberry pulp and the rich flavor of milk.
Ice Cream
【Product Name】Taberu Bokujo Strawberry
【Price】258 JPY (278 JPY with tax)
The strawberry flavor from FamilyMart’s super popular “Taberu Bokujo” ice cream series. A rich milk ice cream made with Hokkaido milk and fresh cream is layered on top of strawberry ice cream and a strawberry pulp sauce.
Snacks
【Product Name】Strawberry Chocolate White
【Price】350 JPY (378 JPY with tax)
A whole freeze-dried strawberry coated in white chocolate. The tartness of the strawberry and the richness of the chocolate are a perfect match.
【Product Name】White Strawberry’s Gentle Sweet & Sourness Caramel Corn
【Price】128 JPY (138 JPY with tax)
A limited-edition flavor of the classic Japanese snack “Caramel Corn.” You can enjoy the refreshing taste of white strawberry.
【Product Name】Chocolate Marshmallow-Style Gummy – Strawberry Flavor
【Price】232 JPY (250 JPY with tax)
A new kind of sweet featuring a strawberry gummy with a mysterious marshmallow-like texture, coated in gently sweet white chocolate.
【Product Name】Shimikomi Chocolat Strawberry
【Price】323 JPY (348 JPY with tax)
A product that showcases a technique where white chocolate is infused into the very center of a freeze-dried strawberry. After a crispy bite, the chocolate melts from within.
Sandwich
【Product Name】Strawberry & Whip Sandwich
【Price】462 JPY (498 JPY with tax)
Fruit sandwiches are a staple at Japanese Konbini. This simple combination of only fresh strawberries and whipped cream allows you to fully enjoy the deliciousness of the strawberries. This product will be released on Tuesday, January 13th.
If you plan to be in Japan, be sure to check out these special seasonal strawberry sweets at FamilyMart. A whole host of “white strawberry” sweets are waiting for you!
Source (Japanese): 吉田鋼太郎さん、八木莉可子さんがキュートないちごづくしの衣装でいちご狩りに挑戦！？新TVCM「白をまとったいちご狩り(R)」篇1月6日（火）より放映開始書き初めで語るお二人の今年の抱負とは？
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