Japanese convenience store chain FamilyMart is launching a campaign that chocolate lovers won’t want to miss, “Famima ga Choco Darake!” (FamilyMart is All About Chocolate!), starting Tuesday, October 28, 2025, at stores nationwide. This year’s theme is “Triple Happiness in Every Bite.” A total of 11 new chocolate sweets will be released across various categories, including desserts, bread, ice cream, baked goods, and drinks, each crafted to let you enjoy three different chocolate charms.
A Complete Introduction to All 11 New Chocolate Sweets!
This campaign features a diverse lineup of 11 unique products. Let’s dive into their appeal, focusing on the “three chocolate points” each one offers.
【Handmade Desserts】
Rich Chocolate Dome Cake
Releasing on Tuesday, October 28, 2025, the “Rich Chocolate Dome Cake” (¥395, tax included) is a visually stunning treat. On a base of gateau chocolat, chocolate whipped cream and chocolate ganache are placed and then covered with a beautiful marble-patterned chocolate mousse. Inside the mousse, you’ll find ① a gooey, melting chocolate sauce, layered with ② a rich chocolate ganache and ③ a smooth chocolate mousse.
Crispy Chocolate Sandwich
For those who love a crispy texture, the “Crispy Chocolate Sandwich” (¥298, tax included), also releasing on October 28, is a must-try. Sandwiched between biscuit cookies is ① a crisp chocolate coating, which encases ② a smooth chocolate cream and ③ a subtly bitter chocolate sauce as an accent. Its convenient size makes it an easy-to-enjoy treat.
Rich Chocolate Roll
A classic favorite returns, better than ever, with the “Rich Chocolate Roll” (¥320, tax included), available from Tuesday, October 21. This renewed version features ① a moist chocolate sponge coated in chocolate, and in addition to the ② rich chocolate cream, it now includes ③ a new smooth chocolate sauce. It’s crafted to deliver an even more luxurious chocolate experience. (※Available nationwide, excluding Okinawa Prefecture)
Chocolat Mille Crêpes (with Nama Chocolate)
The “Chocolat Mille Crêpes (with Nama Chocolate)” (¥358, tax included), releasing on Tuesday, October 28, is a dessert with a delightful contrast of textures. ① Chocolate crêpe layers are carefully stacked with ② a melt-in-your-mouth chocolate whipped cream made with nama chocolate. A ③ crispy chocolate layer is hidden in the middle, offering a new discovery with every bite. (※Available nationwide, excluding Okinawa Prefecture)
【Confectionery】
Mille-feuille Triple Chocolat (2 pieces)
If you’re looking for an authentic taste, how about the “Mille-feuille Triple Chocolat (2 pieces)” (¥348, tax included), available from Tuesday, October 28? Crispy puff pastry is layered with ② rich white chocolate cream and ③ a sweet milk chocolate cream, and the entire confection is coated in ① an authentic, rich dark chocolate. You can enjoy the elegant harmony created by the different materials.
【Bread】
Triple Chocolate Croissant Donut
Perfect for breakfast or a snack, the “Triple Chocolate Croissant Donut” (¥198, tax included) will be released on Tuesday, October 28. This cocoa-infused croissant donut is filled with ① chocolate cream containing fresh cream and ② a melt-in-your-mouth chocolate whip. It’s finished with ③ a rich chocolate coating and topped with caramel crunch and almonds. (※Available nationwide, excluding Okinawa Prefecture)
Chocolate Macaron Croissant
The “Chocolate Macaron Croissant” (¥198, tax included), which features a unique combination, also arrives on October 28. A croissant filled with ② smooth chocolate cream and ③ accenting diced chocolate is topped with a crispy ① chocolate macaron batter and baked. It’s a treat worthy of a café. (※Price may vary in Okinawa Prefecture)
【Baked Goods】
Triple Chocolate Madeleine with Chocolate Cream Filling
For a moist and satisfying texture, the “Triple Chocolate Madeleine with Chocolate Cream Filling” (¥230, tax included) will be available from Tuesday, October 28. Inside the ① moist, double-layered chocolate batter, a ② smooth chocolate cream is hidden. Furthermore, the ③ cubed chocolate topping adds a delightful textural accent.
Triple Chocolate Tart with a Hint of Raspberry
The “Triple Chocolate Tart with a Hint of Raspberry” (¥248, tax included), releasing on Tuesday, October 28, is a tart that is as gorgeous in appearance as it is in flavor. A ② moist chocolate tart base combines the flavors of ① a rich chocolate batter and raspberry. The topping of ③ cubed chocolate and a sweet-and-sour raspberry sauce enhances the richness of the chocolate.
【Ice Cream】
Rich Chocolate Ice Cream Bar with Chocolate Sauce Filling
Perfect for the cooler season, the “Rich Chocolate Ice Cream Bar with Chocolate Sauce Filling” (¥258, tax included) will be released on Tuesday, October 28. ① Rich chocolate ice cream is filled with ② a bitter chocolate sauce and coated in chocolate mixed with ③ a fun-textured chocolate crunch. It’s a luxurious ice cream where you can enjoy various textures—crispy, crunchy, and smooth—all at once.
【Drink】
Chocolate Drink
The “Chocolate Drink” (¥278, tax included), which allows you to easily enjoy the depth of chocolate, will also be released on October 28. This drink is an exquisite blend of three types of chocolate: ① creamy sweet chocolate, ② sweet white chocolate, and ③ floral ruby chocolate. It’s a luxurious beverage where a different character unfolds with every sip.
The “Famima ga Choco Darake!” campaign is a lineup that once again reminds us of the high quality of Japanese convenience store sweets. Why not find your own favorite “triple happiness in every bite” chocolate sweet at FamilyMart stores nationwide?
チョコスイーツに思わずうっとり…な リポーターの吉田鋼太郎さんにキャスターの八木莉可子さんがむすっと顔でツッコミ！？「ファミマがチョコだらけ！」新TVCMが10月28日（火）から放映開始
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