Japanese convenience stores have launched a unique, limited-time fair spotlighting Oita Prefecture, located in the Kyushu region. This event features products made with select ingredients from Oita and beloved local dishes, offering a perfect opportunity to easily experience Japan’s regional food culture.
This campaign runs for a limited time from November 21st to December 4th and is available exclusively at stores within Oita Prefecture. Fairs like this, which focus on a specific region, are a common feature at Japanese convenience stores, offering the major appeal of enjoying local flavors without needing to travel.
This poster, displayed inside the stores, is the sign for the fair.
Now, let’s take a closer look at the special products featured in this “Oita Fair.”
Takomeshi Omusubi (Rice Ball with Octopus) Made with Hime-dako Octopus from Oita
First up is the “Takomeshi Omusubi.” While “onigiri (rice balls)” are a classic Japanese snack, this one offers a unique twist. “Takomeshi” is a traditional dish of rice cooked with octopus, commonly enjoyed in Japan’s fishing towns.
The standout feature of this rice ball is its use of “Hime-dako” octopus, caught right in Oita Prefecture. “Hime-dako” is a smaller octopus variety known for its strong umami flavor and tender texture. The rice, steeped in a flavorful broth from the octopus, has a gentle, somewhat nostalgic taste. Priced at 255 yen (275.40 yen with tax), it’s an easy way to enjoy a taste of Oita’s marine bounty.
Charcoal-Grilled Chicken Skin with Ponzu Sauce (Using Kabosu Juice from Oita)
Next up is “Torikawa Ponzu,” a popular snack that pairs wonderfully with drinks. “Torikawa” is grilled chicken skin, known for its fragrant aroma and distinctive texture. This product is carefully charcoal-grilled to render out excess fat, resulting in a crispy texture and a delightful smokiness.
The key to its flavor is “kabosu,” a specialty citrus from Oita Prefecture. Similar to a lime or sudachi, kabosu has a refreshing aroma and a sharp, clean acidity. The “ponzu” (a citrus-based soy sauce) made with this kabosu juice perfectly complements the grilled chicken. Its light yet complex flavor might just get you hooked. The price is 298 yen (321.84 yen with tax).
Chilled Cream Bun Made with Midori Milk
You can’t forget about the sweets! This is the “Chilled Cream Bun.” The quality of Japanese convenience store sweets is incredibly high, often rivaling those from specialty shops. As its name implies, this cream bun is meant to be enjoyed cold, with a cool, luscious cream that melts in your mouth.
What makes it special is its use of “Midori Gyunyu” (Midori Milk), a beloved local brand in Oita, in both the dough and the cream. “Midori Gyunyu” is a regional brand from Kyushu Dairy that’s a household name for locals. Using this milk creates a richer, more full-bodied flavor. It costs 230 yen (248.40 yen with tax) and is perfect for dessert or an afternoon treat.
Milk Bread Made with Midori Milk
Last but not least is the “Milk Bread,” a simple yet flavorful treat. Milk bread is known for its light, soft texture, made by kneading a generous amount of milk into the dough.
Similar to the cream bun, this bread also uses “Midori Gyunyu” as part of its liquid base, creating a gentle sweetness and a rich milky flavor that fills your mouth. The simplicity of the bread truly allows the quality of the ingredients to shine. It’s perfect for breakfast or a snack, enjoyed with coffee or tea. At just 168 yen (181.44 yen with tax), it’s also very affordable.
Japanese convenience stores are more than just convenient; they also play a role in showcasing the charm of different regions through food. If you ever have the chance to visit Oita Prefecture, be sure to check out this limited-time fair and enjoy a taste of the unique local flavors.
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