
From Japan’s FamilyMart comes a special lemonade sour, perfect for the end of your day. It has been announced that the “Sapporo 21ji no Lemonade Sour”, developed in collaboration with major beer manufacturer Sapporo Breweries, will be released in limited quantities at stores across Japan starting December 16, 2025.
As its name, “21ji” (9 PM), suggests, this product is designed around the concept of enjoying a drink at 9 PM, a time to relax and unwind after a day of work or study. In Japanese Konbini, unique products like this, created for specific occasions, are continuously introduced, offering small pleasures to people’s everyday lives.
A Gentle Lemonade for Adults
The greatest appeal of the “21ji no Lemonade Sour” lies in its carefully crafted flavor. It stands apart from typical lemon sours, making it a truly relaxing drink for adults.
The drink contains a generous 7% juice from two specially selected types of lemons, delivering the authentic, refreshing aroma and deep flavor of the fruit. Furthermore, honey is added as a secret ingredient, which mellows the acidity and adds a gentle sweetness.
Another key feature is its “light carbonation”, which is intentionally not too strong. This results in a very smooth texture, making it an ideal drink to be savored slowly and leisurely, rather than gulped down. The alcohol content is a comfortable 5%.
A Premium Design That Embodies the Concept
This product’s meticulous attention to detail isn’t limited to its taste. Its sophisticated package design, which makes you feel special from the moment you hold it, is also worthy of attention.
The can, based on a deep navy blue that evokes the night sky, is elegantly adorned with the product’s name, “21ji no Lemonade Sour.” It conveys a sense of luxury and quality, like a special treat for yourself, and is sure to brighten up your time of relaxation as you recover from a long day.
In Japan, it’s common for product concepts to be skillfully expressed through package design, allowing consumers to enjoy the entire world and story behind the product, not just the flavor.
Product Details
Product Name: Sapporo 21ji no Lemonade Sour
Release Date: Sequentially released starting Tuesday, December 16, 2025
Sales Area: Approximately 15,800 FamilyMart stores across Japan that carry alcoholic beverages
(Some stores may not carry this product)
Price:
350ml can: 228 JPY (tax included)
500ml can: 298 JPY (tax included)
Category: Liqueur (Sparkling)
Alcohol Content: 5%
This product is available in limited quantities and sales will end once stock runs out. One of the fascinating aspects of Japanese Konbini culture is the prevalence of such “limited edition” items. Many products are only available for a certain season or at a specific store chain, and the hunt for these items is part of the enjoyment.
If you have the opportunity to visit Japan, please stop by a nearby FamilyMart. If you find this “21ji no Lemonade Sour,” take it as a sign of good fortune. Why not spend a special evening, in a way that’s uniquely Japanese, enjoying this drink in your hotel room or while chatting with friends?
Source (Japanese): ファミリーマート限定「サッポロ 21時のレモネードサワー」12月16日(火)数量限定発売
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