The evolution of Japan’s convenience stores, commonly known as “conbini,” never stops. This time, a surprising collaboration product has been released from Japan’s Family Mart. In an incredible turn of events, a “fictional ramen” that created a buzz on social media is being released as a real, chilled ramen, supervised by the popular ramen YouTuber “SUSURU TV.”
Its name is the “SUSURU TV. Supervised Nōkō Tonkotsu Buta Musō – Nōkō Musō Ramen“. It will be available starting Tuesday, December 9, 2025, exclusively at Family Mart stores in the Tohoku and Kanto regions of Japan.
A Healthy Life of Eating Ramen Every Day! What is “SUSURU TV.”?
“SUSURU TV.,” the supervisor of this unique product, is an incredibly popular YouTuber known by just about every ramen fan in Japan. His motto is “A Healthy Life of Eating Ramen Every Day.” True to his word, he has posted videos of himself eating ramen for over 3,500 consecutive days without a single break, and his passion and love for ramen have captivated many fans. He boasts 1.89 million subscribers and celebrated his channel’s 10th anniversary in November 2025, making him a true influencer in the ramen world.
In Japanese YouTube culture, creators who specialize in a particular genre have significant influence, and SUSURU TV. is a prime example. The ramen shops he features often have long lines of customers.
The Fictional Shop “Nōkō Tonkotsu Buta Musō” Becomes a Reality
What’s interesting about this collaboration isn’t just that a popular YouTuber supervised a product. “Nōkō Tonkotsu Buta Musō” was originally the name of a “fictional ramen shop” that became a hot topic on social media. This almost joke-like entity has finally been born as a real product through this first-ever collaboration with Family Mart.
In Japan, it’s not uncommon for convenience stores to release ramen supervised by famous restaurants or chefs, but the attempt to recreate a fictional shop is highly unique and showcases the playful spirit of Japanese pop culture.
Product Details: The Special Features of “Nōkō Tonkotsu Buta Musō – Nōkō Musō Ramen”
The chilled ramen being released this time is a meticulously crafted bowl that lives up to its name.
The Ultimate “Doro-Doro” (Thick and Gloopy) Rich Soup
The most significant feature of this ramen is its intensely impactful and rich soup, which brings out the maximum umami of the pork bones. With a high viscosity perfectly described by the word “doro-doro” (thick and gloopy), it clings relentlessly to the noodles. This can be described as a bold creation aimed at the most hardcore fans within Japan’s ramen culture, who prefer exceptionally rich flavors.
Special “Washi-Washi” Textured Noodles that Stand Up to the Soup
If the soup is rich, the noodles need an equally strong presence. Specially developed for this product are extra-thick, curly noodles with a texture described as “washi-washi.” This firm, chewy noodle, which allows you to really taste the wheat flavor, stands up firmly to the rich soup, creating a harmonious experience.
Toppings that Accelerate the Umami
There are no compromises on the toppings, either. To further emphasize the richness of the pork bone broth, “seabura” (pork back fat) has been added to the soup. Furthermore, flavorful braised pork chashu is also included as a topping, making it a bowl worthy of the name “Buta Musō” (Unrivaled Pig) where you can fully enjoy the umami of pork.
A Comment from SUSURU
The supervisor, SUSURU, has also expressed his confidence in the finished ramen.
“Thanks to the cooperation of Family Mart, we were able to complete the Nōkō Musō Ramen from Nōkō Tonkotsu Buta Musō, boasting a one-of-a-kind richness. The incredibly thick and ‘doro-doro’ soup, combined with the assertive ‘washi-washi’ texture of the extra-thick noodles, makes for an incredibly satisfying meal. We’ve created the ultimate rich ramen that really pushes the boundaries. After countless tastings and adjustments, this is a bowl that the ‘shop master’ proudly stands behind. Please, enjoy this ‘pinnacle of richness.'”
His comment conveys that this is a truly serious bowl of ramen, crafted through much trial and error.
Sales Information Summary
Product Name: SUSURU TV. Supervised Nōkō Tonkotsu Buta Musō – Nōkō Musō Ramen
Price: 610 yen (658 yen including tax)
Release Date: Tuesday, December 9, 2025
Release Area: Limited to the Tohoku and Kanto regions (Family Mart stores in Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima, Niigata, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Nagano, and parts of Shizuoka), approximately 7,400 stores.
Japanese convenience store cuisine has transcended the realm of mere fast food, constantly offering new surprises and enjoyment. The fact that a bowl of ramen born from playfulness on social media can be commercialized with such authentic quality at a major Japanese convenience store chain seems to symbolize the depth and flexibility of the country’s food culture. If you have the chance to visit the eligible regions, why not experience this “pinnacle of richness” for yourself?
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