The “Nomu Meito no Nameraka Pudding” (Drinkable Meito Smooth Pudding), which launched in 2024 and instantly became a hot topic, is coming back in response to fans’ passionate requests. Starting Tuesday, February 24, 2026, it will be available in limited quantities at convenience stores (Konbini) and other locations across Japan.
This product holds an astonishing record of 2 million units shipped cumulatively. A Japanese dairy manufacturer took the seemingly joking phrase “Pudding is a drink” and realized it with utmost seriousness. Here is the forefront of high-quality Japanese Konbini Sweets.
What is the Revived “Nomu Meito no Nameraka Pudding”?
This product was developed based on the long-selling “Meito no Nameraka Pudding,” which has been loved in Japan for over 25 years. Just like the previous release, this will be a limited-quantity sale.
Product Details
- Product Name: Nomu Meito no Nameraka Pudding
- Type: Milk Beverage
- Release Date: Tuesday, February 24, 2026
- Region: Nationwide in Japan
- Suggested Retail Price: 212 yen (excl. tax) (Approx. $1.40 USD)
- Content: 180g (Approx. 6.3 oz)
- Storage: Refrigeration required (10℃ or below)
Of particular note is that the content is about double (180g) that of the standard “eating pudding.” It offers a dreamlike size that physically fulfills the fans’ wish to “eat a lot more!” in a drinkable style with a straw.
The Commitment to “So Smooth You Can Drink It”
The greatest appeal of this product is that it isn’t simply liquefied pudding. It perfectly recreates the three elements that make up “Meito no Nameraka Pudding”—”Melt-in-the-mouth,” “Smooth texture,” and “Rich taste”—in a beverage format.
The development team poured their passion into this recreation. The aroma that spreads the moment you put it in your mouth and the rich milky aftertaste are exactly like the experience of eating the solid pudding. Although it is a drink, it retains a solid “Texture,” providing high satisfaction even when consumed through a straw.
Texture Changes by Shaking! How to Enjoy Japanese “Food”
“Nomu Meito no Nameraka Pudding” involves a “ritual” that the user performs before drinking. You can customize the texture to your liking by the number of times you shake the container vertically.
Products like this, which users participate in to complete, are a common characteristic seen in Japanese Konbini items.
- 1 Shake: A “Thick” texture. Perfect if you want to retain a strong sense of the pudding’s solidity.
- 5 Shakes: A “Creamy” texture. This is the golden ratio recommended by the developers. You can enjoy the best balance of a melt-in-the-mouth texture and the aroma of cream.
- 15 Shakes: A “Smooth” texture. Choose this if you want the ultimate throat-feel that you can gulp down.
We recommend trying the suggested 5 shakes first, then exploring your own optimal number with your second bottle onwards.
Why Is It So Loved? The “Japanese Pudding Culture” Background
The base product, “Meito no Nameraka Pudding,” is a monster product with over 300 million units shipped cumulatively since its launch in 1999. If you stacked up all the units sold so far, the height would exceed the diameter of the Earth.
The initial development concept was the Western confection “Crème Brûlée.” However, the realization by the developer that “Crème Brûlée is delicious even without the caramel source” started it all. After trial and error, the reverse thinking of “a new pudding without caramel” was born. Also, by adopting a blue package design to make it easier for men to pick up, it became a huge hit at convenience stores.
“Nomu Meito no Nameraka Pudding” inherits the DNA of this historic masterpiece.
On February 24, Look for the “Blue Shock” at Japanese Konbini
The guilty pleasure and blissful experience of “drinking pudding.” The track record of 2 million bottles sold in the past is genuine. Since it is limited in quantity again this time, it may sell out immediately after release.
When visiting Japan, please check your nearest Konbini. The blue package is the landmark. When you want to recharge your sugar levels after a tired body from work or sightseeing, why not enjoy the unique Japanese “drinking pudding experience” while being particular about the number of shakes?
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