Sakkurin, a new product jointly developed by renowned Japanese confectionery maker Kanro and Senshu University, will be available at 7-Eleven stores nationwide in Japan starting Tuesday, January 27, 2026. While Kanro is known for popular products like Pure Gummi, there has been a growing trend among young people in recent years to “turn away from candy” (a phenomenon where people stop eating candy).This product was developed to change that situation. It is a next-generation hard candy that incorporates the real opinions of Japan’s Generation Z (roughly those born from the mid-1990s to the early 2010s).
“Sakkurin”: A New Sensation Candy You Chew
The newly released “Sakkurin” overturns conventional candy wisdom.Priced at 210 yen (tax included), it contains 30g (approximately 1 ounce). It is available at all Seven-Eleven convenience stores nationwide, an indispensable part of Japanese daily life. The candy’s most distinctive feature is its texture. While traditional candy is typically licked over time, this product is specifically designed to be “crunchy and chewy.” Its unique texture is achieved through a special two-layer structure.
Gen Z’s Honest Opinion: “Candy Lingering in Your Mouth is Stressful”
Why is “chewable candy” in demand now? The development was sparked by candid feedback from Japanese university students. They stated, “Having candy in our mouths for a long time feels stressful.” For Japan’s Generation Z, who prioritize “time performance” (Tipa) meaning efficient use of time, traditional candy that takes time to dissolve may no longer fit their modern lifestyle.
So the development team proposed a new style: not “licking” candy, but “chewing” it. It’s not just about crunching it up. They focused on the sound and texture when chewed, designed to be enjoyable as “ASMR” (auditory stimulation that feels pleasant), popular among young people worldwide. This candy, offering satisfaction in a short time, is truly a “high-Taipa” product for modern Japan.
The Sound and Taste of a Real Apple
Sakkurin’s appearance features a cute red and yellow design inspired by apples. However, its most distinctive feature lies in its internal structure. The outer layer is extremely thin, cracking with a satisfying “crunch” under light pressure. Hidden inside is a “secret crispy layer” containing freeze-dried apple pieces.
This two-layer structure creates a satisfying crunch upon biting. The flavor is authentic too, delivering the juicy, sweet-and-tart taste of a real apple. It’s perfect for a quick mood boost during study or work breaks.
Communicating with Japanese Pun Messages
The packaging and individual wrapper designs are packed with ideas typical of Japanese students. Each candy wrapper features a message themed around “delivering happiness.” There are 30 different types in total. They include unique phrases containing Japanese puns (dajare), like “Ganbarinngo” (Go for it + apple) and “Tension UPru” (Get pumped + apple).
When sharing with friends, these messages spark conversation. For young Japanese consumers, it’s not just about eating candy; it’s about finding enjoyment and comfort in the experience.
Innovation Through Industry-Academia Collaboration
This product is the second installment of a joint project between Kanro and the Masuda Seminar (Marketing Research Lab) at Senshu University. Launched in 2021, this initiative involves students developing concepts while the company provides the technology.
The first product released in 2024 also became a major topic of conversation in Japan, particularly on social media. This new “Sakkurin” is another confident creation, born from the fusion of the students’ marketing research and Kanro’s proven manufacturing technology.
Experience It at 7-Eleven in Japan
If you’re visiting Japan and find sucking on candy tedious, be sure to look for “Sakkurin” at 7-Eleven. Bite into it for an instant refresh. Experience this new Japanese candy style. Look for the red packaging and apple illustration.
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