Starting Thursday, December 25, 2025, Lawson Store 100 in Japan will begin in-store sales of “Choose-Your-Own Osechi,” allowing customers to freely select individual Osechi dishes (traditional foods for celebrating the Japanese New Year). As many households prepare for the New Year, this unique initiative is appealing for its convenience, allowing customers to buy just what they need without any reservations.
The Appeal of “Choose-Your-Own Osechi”: Meeting Modern Needs
While the culture of eating Osechi for the New Year is deeply rooted in Japan, recent years have seen shifts in this custom due to rising prices and diverse lifestyles. Answering the call from those who “want to cherish tradition but not overdo it,” Lawson Store 100 now offers as many as 43 different Osechi dishes in small, individual packs. This allows families to assemble their very own original Osechi plate without waste, perfectly tailored to their family size and preferences.
This system, which allows anyone—from couples to individuals living alone—to pick and choose as much as they like of their favorite dishes, is truly in tune with modern needs.
A Borderless Selection: Japanese, Western, and Chinese Delights
This year, the Osechi selection isn’t limited to just traditional Japanese dishes. The lineup has been enriched with the addition of authentic Chinese cuisine like “Sweet and Sour Pork with Black Vinegar” and “Shrimp in Chili Sauce,” as well as Western-style deli options such as “Hokkaido Pork Terrine” and “Sliced Duck Pastrami.”
These additions are a thoughtful way to ensure that even younger generations and children who might not be keen on traditional Osechi can enjoy the New Year’s dining table. With a selection that transcends the boundaries of Japanese, Western, and Chinese cuisines, it takes on the feel of a party menu that everyone can savor.
Effortless Shopping: Pick Up Osechi on Your Grocery Run
One of the greatest benefits of the “Choose-Your-Own Osechi” is that no reservations are needed. During the hectic end-of-year rush, you can simply pick up your favorite items while you’re out doing other shopping, seeing them with your own eyes before buying them on the spot.
While most specialty shops focus on pre-orders, this is a relief for anyone who “forgot to reserve” or finds themselves in “sudden need.” The items will be on shelves starting Thursday, December 25, making it perfect for that final push in New Year’s preparations. Sales start times vary by store, so be sure to check your local Lawson Store 100.
https://www.e-map.ne.jp/p/lawson/ (Japanese Link)
Pro Tips for Easy and Stylish Plating
It’s a common dilemma: “I’ve bought Osechi, but I have no idea how to arrange it.” To help, culinary researcher Mutsumi Kobayashi has supervised and proposed simple plating ideas that can be done with the plates you already have at home.
Even without special decorations or a traditional *jūbako* (lacquer box), these easy-to-imitate techniques can instantly brighten your dining table with just a little creativity.
“A Little Bite of Osechi” for Under 1,000 Yen
For instance, this is a sample combination perfect for individuals or couples, with a total cost of under 1,000 yen. By arranging even small portions in a colorful way, you can effortlessly enjoy the New Year’s spirit.
For Meat Lovers: The “Meat-Forward Osechi”
Here we also have a bold combination that stands apart from the traditional seafood and vegetable-based Osechi, featuring nothing but meat dishes. Dubbed the “Meat-Forward Osechi,” this plate is guaranteed to liven up your New Year’s party scene.
The ability to freely create themed combinations like this is the real joy of “Choose-Your-Own Osechi.” You can find more detailed information and other plating examples on the official special site.
https://store100.lawson.co.jp/special/campaign/2025/osechi-2025/ (Japanese Link)
Enjoy a Joyful New Year Without the Stress and Waste
Even as prices continue to rise, the feeling that “the New Year is a special occasion” remains strong. Lawson Store 100’s “Choose-Your-Own Osechi” supports this feeling with its core concept of “get what you need, in the amount you need.”
By finding the “just right” Osechi for you and your family, you can lighten the load of year-end preparations and celebrate the New Year wholeheartedly.
Source (Japanese): 予約が終わってもまだ間に合う！ ローソンストア100『選べるおせち』 全43種を12月25日(木)より、いよいよ店頭販売開始
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