A brand new dessert is launching from Japanese convenience stores that might just overturn the conventional wisdom about pudding. The “Koikoi (Deep Love) Milk Pudding,” set to be released by Ibaraki Milk Industry on Monday, December 8th, 2025, looks poised to become the talk of the town this winter with its surprising texture and rich flavor.
A Classic Harmony of Milk and Seasonal Strawberries
In Japan, enjoying limited-edition sweets that change with the seasons is a classic pastime. Strawberries, which are in season from the cold winter through spring, are an especially popular flavor that captivates many people year after year. Among these, the combination of strawberry and milk reigns supreme, earning immense support as a “classic” taste beloved by all generations.
This new “Koikoi Milk Pudding” elevates that perfect combination into something even more special. It pairs an incredibly rich milk pudding, made with about 40% fresh cream, with a sweet and tart sauce using strawberries from Ibaraki Prefecture. It’s designed for you to enjoy an exquisite harmony: with the first bite, the rich sweetness of the cream and the deep flavor of the milk fill your mouth, immediately followed by the refreshing tartness of the strawberry.
The star of this pudding is, without a doubt, the milk. To maximize its deep, rich flavor and sweetness, everything from the ingredient ratios to the very texture has been perfectly calculated.
Overturning the Concept of Pudding? What is the New ‘Mochi-Muchi’ Texture?
This pudding’s greatest feature is its unique texture. The developer, Ibaraki Milk Industry, goes so far as to call it a texture that will “overturn the concept of pudding”—the ‘mochi-muchi’ texture.
If you’re familiar with Japanese food culture, you may have heard the word “mochi-mochi.” This word describes a soft and springy texture, much like mochi (rice cakes). The new “mochi-muchi” is a completely new sensation, adding a dense and firm “mutchiri” quality to the soft springiness of “mochi-mochi.”
You might be surprised by the dense, firm resistance the moment you dip your spoon in. However, once in your mouth, that firmness gives way to a slow, smooth melt. This distinctive texture keeps the rich milk flavor lingering until the very end. It’s the ultimate balance, achieved through numerous trials, to draw out the maximum flavor of the milk.
Product Details
Product Name: 濃恋ミルクプリン (Koikoi Milk Pudding)
Release Date: Monday, December 8, 2025
Suggested Retail Price: Open Price
(In Japan, the “open price” model, where retailers set the final price instead of the manufacturer, is quite common.)
Where to Buy: The pudding will be available at mass retailers across Japan, and at major Japanese convenience store chains such as 7-Eleven, FamilyMart, and Lawson.
If you have the chance to visit Japan this winter, why not search for this “pudding of the future”? Experience the evolution of Japanese convenience store sweets for yourself.
About the Manufacturer: Ibaraki Milk Industry
Ibaraki Milk Industry, the company behind this unique pudding, was originally established by a group of local dairy farmers who joined forces. Since its founding in 1974, it has been dedicated to producing safe, high-quality milk and dairy products, using milk from cows raised with care by its producers.
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