7-Eleven Japan, a leading convenience store (Konbini), and Kameoka City in Kyoto Prefecture have signed a comprehensive partnership agreement themed “Coexistence with Dogs (Pets),” an extremely rare initiative in Japan. As a central hub for local residents, the convenience store aims to act as a “partner in solving regional issues,” creating a city where dog owners, dogs, and even those without pets can all live together comfortably.
A First in Japan! 7-Eleven’s New Social Contribution to “Coexistence with Dogs”
This partnership strongly supports the “Kameoka, a City Easy to Live with Dogs” initiative that Kameoka City has been promoting since 2023. While 7-Eleven has signed comprehensive partnership agreements with over 250 local governments across Japan, this is the very first time “coexistence with pets” has been officially included as a specific collaboration item.
In cooperation with the owners of 10 stores within Kameoka City, these locations will serve as bases to promote messages regarding “coexistence with dogs” and Kameoka’s status as an “environmentally advanced city.” This marks the beginning of a new era for community-based convenience stores, evolving beyond mere shopping spots to become places that solve local challenges right in the neighborhood.
PR Dog “Maggie” to Become One-Day Store Manager! Special Event at 7-Eleven Kameoka Inter Higashi on March 23, 2026
To celebrate the start of this historic collaboration, a special event will be held on Monday, March 23, 2026. This event will feature the first-ever “One-Day Store Manager Dog” at a 7-Eleven store in Japan.
The important role of “One-Day Store Manager Dog” will be filled by “Maggie,” a PR dog for the Kansai Guide Dog Association. Maggie has a distinguished career, having previously served as “One-Day Mayor Dog,” and has charmed many with her adorable presence. On the day of the event, she will be at the 7-Eleven Kameoka Inter Higashi store to raise awareness for guide dogs and promote social contribution projects. The chance to meet Store Manager Maggie in her uniform is limited to just 30 minutes, from 1:15 PM to 1:45 PM.
Supporting Guide Dogs with “nanaco” Electronic Money! A New System to Donate Shopping Points
A major highlight of this partnership is the introduction of “nana-connect,” a system that allows people to contribute to society through their everyday shopping.
By using points from “nanaco,” the electronic money widely used across Japan’s Seven & i Group, customers can easily donate to the Kansai Guide Dog Association located in Kameoka City. This system directly links daily convenience store purchases to the support of guide dog training, representing a new form of support from a “lifestyle partner” rooted in the community. What is often perceived as a difficult hurdle—social contribution—is being smartly updated through technology.
Moving Beyond a Simple Convenience Store to a “Regional Hub”! 10 Collaboration Items Across 10 Stores in Kameoka
The comprehensive partnership agreement covers 10 diverse fields, including not only coexistence with dogs but also the environment, welfare, and local consumption. The 10 7-Eleven stores in Kameoka City will function as “information hubs” to enrich the lives of citizens.
- Coexistence with Dogs: Awareness activities and environment improvement at stores.
- Promotion of Local Consumption: Promoting Kameoka’s rich local products through the stores.
- Education and Child-Rearing Support: Supporting the children who will lead the next generation.
- Safety and Security in the Community: Strengthening stores as bases for regional watch activities.
- Promotion of an Environmentally Advanced City: Accelerating eco-activities such as PET bottle recycling.
- Promotion of Citizens’ Health: Providing health information and linking with local events.
- Regional Revitalization: Initiatives directly linked to improving citizen services.
- Support for the Elderly and People with Disabilities: Building a support system where everyone can live with peace of mind.
- Promotion of City Administration Information: Sharing the latest news and tourism PR for Kameoka at stores.
- Other necessary initiatives to achieve regional goals.
The Challenge of Kameoka City, Kyoto: A Sustainable Future Where Nature and Dogs Coexist
Located near the center of Kyoto Prefecture, Kameoka City is an attractive area that offers easy access—about 20 minutes by rapid train from JR Kyoto Station—while maintaining abundant nature. It has gained international attention as an “environmentally advanced city,” being the first in Japan to implement an ordinance banning the provision of plastic shopping bags.
Kameoka City’s next goal is to become Japan’s leading “city that is easy to live in with dogs.” This partnership with the community-rooted 7-Eleven serves as a vital model for the future of local governments, aiming for a sustainable society where diverse citizens respect one another.
You can find more details about Kameoka City’s innovative initiatives on their official channels:
Owners and Dogs Welcome! An Unusual “Dog-Friendly” Signing Ceremony
The partnership signing ceremony, to be held at 11:00 AM on March 23, 2026, at the “Circular Kameoka Lab,” welcomes attendees to bring their own dogs.
This ceremony breaks the mold of traditional, stiff business proceedings and truly embodies the “coexistence with dogs” theme. Along with Maggie’s appointment as “One-Day Store Manager Dog,” it promises to be a special day where you can directly feel the passion of Kameoka City. All eyes are on how Japanese convenience stores are evolving into a more familiar and reliable presence for dog lovers and local residents alike.
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