Japanese convenience stores (Conbini) are globally renowned for releasing high-quality new products almost weekly. On January 13, 2026, major chain FamilyMart, with stores nationwide, launched a highly anticipated new sweet bread item.
This is the “White Fresh Donut (Double Cafe Latte)”, a collaboration with Japan’s famous coffee brand CRAFT BOSS.
The first collaboration product, released in May 2025, topped the pastry bread sales charts in its first week and became a phenomenal hit, selling approximately 1.5 million units cumulatively. This powerful partnership has now returned in the form of a popular donut.
What is the “Nama” Texture?
The star of this release is a donut pursuing the “Nama” (raw) texture, currently trending in Japan.While “生” (Nama) literally means “raw,” in modern Japanese sweets terminology, it refers to a “meltingly soft texture” or a “moist, velvety mouthfeel.”
This time, it’s a cafe latte flavor supervised by “Craft Boss,” the ever-popular coffee companion.
Product Details: White Nama Donut (Double Cafe Latte)
- Price: 150 yen (tax included) (approx. 1.00 USD)
- Release Date: Tuesday, January 13, 2026
- Sales Area: FamilyMart stores nationwide in Japan
The standout feature of this product is its white doughnut base, made with kneaded fresh cream for a “moist and chewy” texture. Inside, it generously contains two types of cream: “Cafe Latte Cream” and “Cafe Latte Whip,” both supervised by Craft Boss.
The Harmony of Dedicated Cafe Latte Flavor and Texture
This product has evolved further from the previous collaboration.
- Increased Cream Volume: The fresh cream content within the Cafe Latte Whip has been increased. This delivers a richer, deeper flavor where the milk’s smoothness truly shines. It perfectly captures the balance of “Craft Boss” characteristics: a “refreshingly clean finish” and “just the right richness.”
- Unique Dough: The base “White Fresh Donut” dough incorporates fresh cream during kneading, achieving an addictively soft texture with just one bite.
- Calculated Sweetness: Designed to pair perfectly with coffee, the sweetness is adjusted to be not overly sweet yet satisfyingly balanced.
Recommended for Travelers Too! Great Value “Set Discount” Campaign
Here’s your chance to smartly use Japanese convenience stores. To celebrate this new release, a discount campaign perfect for lunch or breakfast is underway.
Campaign Details Purchase one eligible “Craft Boss” drink and two items from FamilyMart’s bakery brand “Famimaru Bakery” as a set to receive a “¥100 discount (approx. $0.65 off)” off the total price.
- Campaign Period: Tuesday, January 13, 2026 – Monday, January 26, 2026
- Eligible Items: All “Craft Boss” varieties (excluding hot drinks) and all “Famimaru Bakery” items
The combination of two bread items and one drink is the perfect lunch ratio. This promotion is great for travelers too, letting them try the new donuts while getting a drink at a discount.
Summary
The second installment of this popular collaboration, which sold 1.5 million servings last time. The “White Fresh Donut (Double Cafe Latte)” is a must-try for coffee lovers and fans of Japanese sweets.
The harmony of its chewy dough and carefully crafted double cream makes it perfect for a break during work or relaxing time at your hotel. When visiting Japan, be sure to check your nearest FamilyMart.
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