The evolution of Japanese convenience stores, affectionately known as ‘konbini,’ is relentless. Today, we’re bringing you some exciting news from 7-Eleven stores in Japan that Sanrio fans won’t want to miss.
Starting Friday, November 28, 2025, official merchandise for ‘Hapidanbui’—a popular unit formed by six of Sanrio’s unique male characters—is now easily available for purchase from the ‘Multi-Copy Machines’ located inside 7-Eleven stores all across Japan.
This is made possible through a service called ‘Content Print,’ a unique experience you can only find at Japanese convenience stores, allowing you to print high-quality postcards on the spot. This is a limited-time offer, so don’t miss out!
What is ‘Hapidanbui’?
For those who may not be familiar with ‘Hapidanbui,’ they are a unit formed by classic Sanrio characters: Pochacco, Tuxedosam, Keroppi, Bad Badtz-Maru, Hangyodon, and Ahiru no Pekkle. Their concept is ‘Boys who want to be happy, aiming for a V-shaped recovery,’ and they strive to bring a little happiness to everyone by taking on various challenges. Their retro and cute appeal has captivated fans of all ages.
Exclusive Merch at a Convenience Store? The Appeal of ‘Content Print’
While it may be an unfamiliar concept to those outside Japan, the ‘Multi-Copy Machine’ found in Japanese convenience stores is far more than just a photocopier. It’s a truly ‘multi-functional’ machine that can print documents, issue tickets, handle administrative services, and even allow you to purchase exclusive content like this.
‘Content Print’ is a groundbreaking service that lets you purchase and print illustrations of anime characters, photos of idols (known as ‘bromide’ in Japan), and exclusive artwork of characters like Sanrio’s, all on high-quality paper. It’s incredibly popular with fans because it allows them to get official merchandise easily, 24/7, at their local convenience store without having to visit a specialty shop.
For more detailed information, you can check the official website here.
https://www.sej.co.jp/products/bromide.html
Product Lineup: 7 Adorable Postcard Designs!
This release features a collection of postcards showcasing all the members of ‘Hapidanbui,’ making them a must-have for collectors. There are seven designs in total, each one a special item available exclusively through this service.
Product Name: Hapidanbui Content Print
Paper Type: Postcard stock
Price: 200 JPY each (tax included)
Availability: From Friday, November 28, 2025, to Friday, November 27, 2026 (one full year)
It’s great that you can pick and print your favorite designs. Please be aware, however, that due to the printing process, the final postcard will have a white border of approximately 5mm on all four sides.
Two Ways to Purchase! A Guide to Using the Multi-Copy Machine
Now, let’s walk through how to actually make a purchase. It’s a high-tech experience at a Japanese convenience store that you should definitely try. There are two methods available: using a ‘Print Reservation Number’ or using a ‘QR Code’.
Method 1: Using a Print Reservation Number
This method involves looking up a number on the internet beforehand and entering it into the Multi-Copy Machine.
First, visit the product page via the link below and take note of the ‘Print Reservation Number (purinto yoyaku bangō)’ for your desired design.
https://www.sej.co.jp/products/bromide/habromide2511/?utm_source=prtimes&utm_medium=release&utm_campaign=bromide_habromide2511
https://www.sej.co.jp/products/bromide/habromide2511/?utm_source=prtimes&utm_medium=release&utm_campaign=bromide_habromide2511
Once you have the number, head to the Multi-Copy Machine inside any 7-Eleven. The process is very simple.
On the main touch panel screen, select ‘Print’.
Next, touch the ‘Net Print’ option.
From there, just follow the on-screen instructions and enter the Print Reservation Number you noted down earlier. Confirm the details, press ‘Print Start,’ and your postcard will be printed out immediately.
Method 2: Using a QR Code on Your Smartphone
The other option is an even simpler method that uses your smartphone.
First, access the product page on your smartphone and display the QR code for the item you wish to purchase.
On the Multi-Copy Machine’s screen, find the menu option for ‘Purchase with QR Code,’ then hold your smartphone with the QR code displayed over the machine’s scanning area.
Once the machine recognizes the QR code, the printing process will begin automatically. It’s a very clever system.
Important Points to Note
This campaign is available at 7-Eleven locations all across Japan, but please be aware that some stores may not have a Multi-Copy Machine or may not be participating. If you are visiting as a tourist, it’s a good idea to check the official website beforehand to find a participating store.
https://www.sej.co.jp/shop/index/
Furthermore, the information provided here is current as of this article’s publication. We recommend checking the official website regularly for the latest updates or changes. Please also note that the images are for illustrative purposes and may differ from the final product.
By the way, ‘QR Code’ is a registered trademark of DENSO WAVE INCORPORATED.
Create a Special Travel Memory at a Japanese Convenience Store
The ‘Hapidanbui’ Content Print service is a unique offering that perfectly blends Japanese pop culture with the remarkable convenience of the konbini. When you visit Japan, be sure to stop by a 7-Eleven to try this special experience for yourself. It’s bound to become a wonderful memento of your trip.
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