Häagen-Dazs is set to release a new assortment box that beautifully blends traditional Japanese ingredients with Western-style desserts. Titled “Japanese Sweets Assortment (Strawberry & Condensed Milk, Matcha Tart, and Azuki Milk Pudding),” it will be available for a limited time across Japan starting March 24, 2026. This luxurious set features three refreshing flavors perfectly suited for the spring and summer seasons.
A First for the Assortment Box! The New World of “Japanese Ingredients x Western Sweets”
This assortment box marks the first time Häagen-Dazs has adopted the specific concept of “Japanese Ingredients x Western Sweets” for its multipack collection. This is a completely new endeavor that reinterprets ingredients long-beloved in Japan as sophisticated Western-style desserts. Much like the “World Dessert Selection” that gained popularity in 2025, this collection is built around a clear and premium theme.
Even in the Japanese market, assortment-style (multipack) ice cream boxes themed around “Wa” (Japanese tradition) are quite rare. Through Häagen-Dazs’ signature high-quality arrangements, the stylish packaging expresses an exquisite harmony between East and West. It is the perfect treat for rewarding yourself or adding a touch of elegance to a family tea time.
This box contains a total of six cups—two 70ml (approx. 2.37 fl oz) cups for each of the three flavors. This size is slightly smaller than the standard “Mini Cup,” making it the ideal volume for a post-meal dessert or a quick refreshing break when you crave something sweet.
The Golden Ratio of Tartness and Richness! The Refined “Strawberry & Condensed Milk”
The first flavor is the visually vibrant “Strawberry & Condensed Milk.” It combines a juicy, tart strawberry sorbet with a smooth milk ice cream that boasts the rich depth of condensed milk.
The development team was extremely selective when choosing the strawberries. After comparing many varieties, they intentionally chose a cultivar with a strong acidity. This ensures that when paired with the sweetness of the rich milk and condensed milk, the strawberry’s natural juiciness stands out, leaving a clean and refreshing aftertaste.
This flavor is a sophisticated evolution of a classic Japanese spring and summer staple—eating fresh strawberries drizzled with condensed milk—refined through Häagen-Dazs’ expert techniques.
Toasted Texture as an Accent! The Sophisticated “Matcha Tart”
The second flavor, “Matcha Tart,” features Matcha, Japan’s iconic green tea. It uses a base of bitter and highly aromatic matcha ice cream made from Häagen-Dazs’ proprietary blend of tea leaves.
The standout feature of this flavor is the inclusion of fragrant graham cookie pieces. The crunchy texture of the cookies added to the deep matcha flavor creates a satisfying experience, as if you were eating an actual matcha tart.
The unique combination of “Matcha,” the symbol of Japanese tradition, and “Graham Cookies,” a Western staple, perfectly embodies the product’s concept. It is a luxurious flavor where a playful spirit shines through its elegant sweetness.
The Essence of Hokkaido Red Beans! The Elegant “Azuki Milk Pudding”
The third flavor is “Azuki Milk Pudding,” which uses “Azuki” (sweet red bean), a cornerstone of traditional Japanese confectionery. It pairs a mellow milk ice cream with a gently sweet “Koshian” (smooth red bean paste).
The red beans used are sourced from Hokkaido, widely considered to produce the highest quality beans in Japan. Special care was taken in the production of the “Koshian” to ensure it maintains a silky-smooth mouthfeel while still preserving the unique, rich aroma found in the bean skins.
The combination of creamy milk and flavorful azuki perfectly replicates the experience of a Japanese-style milk pudding. With its refined sweetness, this flavor is designed to be loved by all generations.
Three Key Charms of the “Japanese Sweets Assortment” According to Developers
The development of this product reflects Häagen-Dazs’ thorough commitment to quality.
The “Japanese Sweets Assortment” highlights three main appeals:
- A Unique Concept Since “Wa”-themed assortments are rare in the market, Häagen-Dazs offers a new way to enjoy ice cream through its signature elevated arrangements.
- A Diverse Lineup With Strawberry, Matcha, and Azuki, the set offers three flavors with distinct textures and structures. It provides the joy of choosing a flavor based on your mood.
- Stylish Design The packaging skillfully merges Japanese and Western design elements. It is an eye-catching design that balances a calm atmosphere with a sense of celebration.
Product Details and Essential Information
This limited-edition assortment box is available at supermarkets and convenience stores (Konbini) throughout Japan.
- Product Name: Häagen-Dazs Assortment Box “Japanese Sweets Assortment (Strawberry & Condensed Milk, Matcha Tart, Azuki Milk Pudding)”
- Release Date: Tuesday, March 24, 2026
- Price: 1,139 yen (incl. tax, approx. $7.60 USD)
- Content: 70ml (approx. 2.37 fl oz) × 3 flavors × 2 cups each (6 cups total)
- Availability: Convenience stores, supermarkets, department stores, etc., across Japan
- Classification:
- Strawberry & Condensed Milk: Ice Milk (38% Fruit Juice/Pulp)
- Matcha Tart: Ice Cream
- Azuki Milk Pudding: Ice Cream
Why not share this with someone special or enjoy it during a relaxing moment at the end of the day as the seasons change? As this is a limited-quantity and limited-time release, we recommend checking your local stores early.
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