A local gourmet favorite from Asahikawa, Hokkaido, is making its debut in the chilled noodle section of 7-Eleven, Japan’s nationwide konbini (convenience store) chain. Starting Wednesday, March 18, 2026, the new “Spicy Miso Horumon Ramen” will be released sequentially at stores throughout the Hokkaido region.
This product authentically recreates Asahikawa’s soul food into a high-quality bowl that can be enjoyed simply by heating it in a microwave.
Recreating the Deep Culinary Culture of Asahikawa! A Stamina-Boosting Bowl of Horumon and Spicy Miso
Asahikawa City, Hokkaido, is famous for its ramen that typically combines animal and seafood-based stocks with a soy sauce base. However, “Horumon Ramen” holds a deep-rooted popularity among the locals.
“Horumon” refers to pork or beef offal (intestines). In Japan, it has long been cherished as a highly nutritious energy source to help people endure the severe cold of northern winters. This deep local flavor is now easily accessible as a 7-Eleven chilled noodle dish.
This product uses carefully selected, high-quality offal sourced from Hokkaido. While offal has a unique flavor, it is meticulously prepared using a proprietary process and marinated in a special sauce to suppress any gamey odor while maximizing its savory umami. The texture of the fragrantly grilled offal is the highlight of this ramen.
The soup features a base of rich, deep miso with the sharp, spicy kick of chili peppers for a bold finish. The vegetable toppings are sautéed in lard (pig fat), allowing their sweetness and aroma to melt into the soup, adding depth to the spiciness. The combination of chewy offal and the savory-spicy soup clinging to the noodles provides a highly satisfying dining experience.
- Release Date: Sequentially from Wednesday, March 18, 2026
- Price: 570 Yen (615.60 Yen including tax) (Approx. $3.80 USD / $4.10 USD incl. tax)
- Sales Region: Limited to the Hokkaido area in Japan
The “Hokkaido Exclusive” Proof! Look for the Special Package with the Green Logo and Map
This product is not just about taste; the package design also reflects a deep respect for Hokkaido. When looking for it in stores, the key identifier is the special design indicating it is a “Hokkaido Limited Product.”
The packaging features the word “Hokkaido” in vibrant green in both Japanese and Roman characters, along with a silhouette map of the island. This design is a “Proof of Local Authenticity” permitted only for products that meet strict criteria set by 7-Eleven, such as:
- Using ingredients sourced from Hokkaido.
- Being a menu item beloved within Hokkaido.
- Recreating a flavor profile unique to Hokkaido.
This ramen meets these standards at a high level, as it uses Hokkaido-sourced offal and recreates a popular Asahikawa dish. For locals, it is a familiar taste of daily life; for tourists, it serves as a reliable guide to encountering “authentic flavors.” The developers expressed their passion, stating, “We want more people to discover the charm of Asahikawa’s food culture.”
Experience the Northern Soul Food Easily at a Convenience Store
“Spicy Miso Horumon Ramen” is a dish that brings Asahikawa’s unique food culture directly to your table. The exquisite harmony of Hokkaido offal, rich miso, and the fragrant aroma of lard creates an addictive taste you’ll want to experience again and over.
While this is a premium release available only at 7-Eleven stores in Hokkaido, that exclusivity is exactly why the pursuit of local authenticity is so thorough. Whether for lunch or a stamina-boosting dinner, this green-packaged bowl is an excellent choice.
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