Another can’t-miss collaboration product is arriving from Japanese convenience stores. This time, it’s a special cup ramen created through a team-up between a Virtual YouTuber (VTuber) with fans worldwide and a beloved regional food manufacturer from Japan.
The star of the show is Houshou Marine, the world’s most-subscribed VTuber from the group “hololive.” She is joined by “Sugakiya Foods,” a company based in the Tokai region (central Japan) whose products she adores. Two types of authentic cup ramen born from this unique pairing will be available for a limited time at 7-Eleven and Ito-Yokado stores all across Japan, starting Tuesday, November 25, 2025.
Let’s take a closer look at this exclusive product, a fusion of Japanese pop culture and culinary tradition that you can only taste now.
Behind the Scenes: A Dream Collaboration Born from a VTuber’s “Love”
This collaboration came to life because Houshou Marine herself has always talked about her deep affection for Sugakiya Foods’ ramen. Her passionate feelings reached the company, leading to the start of a joint development project. The result is an irresistible product for both her fans and ramen lovers, packed with her unique worldview as a VTuber and the dedication of a ramen maker.
Under the theme of “guilt-free indulgence,” the world’s No. 1 “Captain” delivers a flavor perfect for a tiring day or as a special treat for yourself.
Product Details
Two distinct types of cup ramen will be released, both featuring original flavors supervised by Houshou Marine.
Houshou Marine’s Supervised Seafood Tonkotsu Ramen
Price: 338 JPY (365.04 JPY with tax)
Release Date: Sequentially from Tuesday, November 25, 2025
Sales Area: 7-Eleven and Ito-Yokado stores all across Japan
First up is the “Seafood Tonkotsu Ramen.” “Tonkotsu” refers to a creamy and rich soup made by simmering pork bones for a long time, a very popular style of ramen in Japan.
This product uses that smooth tonkotsu soup as a base, adding the fragrant aroma of garlic and plenty of seafood “umami.” The smooth, firm noodles cling perfectly to the soup, creating a deep flavor that will have you hooked until the very last bite.
Houshou Marine’s Supervised Umakara (Spicy & Savory) Ramen
Price: 338 JPY (365.04 JPY with tax)
Release Date: Sequentially from Tuesday, November 25, 2025
Sales Area: 7-Eleven and Ito-Yokado stores all across Japan
The second is the “Umakara Ramen,” a treat for those who love spicy food. “Umakara” is a term used to describe a flavor that isn’t just spicy, but also has a deep, savory flavor within the heat.
This ramen features a soup based on “torigara” (chicken bone stock) and is packed with various ingredients. The zesty spice and garlic aroma strongly stimulate the appetite, making it an unforgettable and addictive bowl.
About Houshou Marine
Houshou Marine is a member of the 3rd generation of “hololive,” a female VTuber group under the VTuber agency “hololive production,” operated by COVER Corporation.
She calls herself the captain of the “Houshou Pirates” and loves gems, treasure, and money. Her dream is to become a pirate and search for treasure. She has a unique backstory of currently working as a VTuber on land to raise funds to buy her own ship. She is affectionately known as “Senchou” (Captain) by her fans.
With over 4.25 million YouTube subscribers, she boasts the title of the world’s No. 1 most popular VTuber. Her activities are not confined to the virtual world; she holds immense influence as a top artist in the real world, having held a successful solo live event that drew approximately 40,000 people over two days and making consecutive appearances on major Japanese music television programs.
To learn more, check out her YouTube channel.
https://www.youtube.com/channel/UCCzUftO8KOVkV4wQG1vkUvg
About hololive production
“hololive production” is one of the world’s largest VTuber agencies. It has talents based not only in Japan but also in English-speaking countries and Indonesia, with a total of over 80 million YouTube subscribers across all its channels.
The affiliated VTubers are active in a wide range of fields, focusing on live streaming of games, singing, and chatting, as well as engaging in music activities and event appearances. They have become an indispensable part of Japanese pop culture.
About Sugakiya Foods Co., Ltd.
“Sugakiya Foods” is a long-established food manufacturer founded in Nagoya in 1946. It boasts immense name recognition and popularity, especially in Japan’s Tokai region (including Aichi, Gifu, and Mie prefectures), where its ramen is considered a “soul food” for many.
For many years, the company has been producing and selling noodles such as udon and soba, soup bases, and ramen based on its original tonkotsu soup, continuing to protect its locally-rooted flavor.
This collaboration is a truly special project, merging the proven techniques of such a traditional manufacturer with the passion of a global pop icon.
If you have the chance to visit Japan, be sure to stop by a nearby 7-Eleven and pick up this unique collaboration ramen. It promises to be a wonderful experience through a single bowl of ramen, packed with Japan’s convenience store culture, pop culture, and deep-rooted regional food traditions.
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