Suppaiman, a classic snack that has been loved in Okinawa for many years, is having a surprising collaboration with the world-famous video game character, Super Mario. This special collaborative product, titled “Suppaiman Super Mario Tanenashi (Seedless),” will be released in limited quantities starting Saturday, November 29, 2025.
Notably, this product will also be available at Lawson convenience stores located within Okinawa Prefecture in Japan (Lawson Okinawa). For both tourists and local residents, the ability to purchase this unique collaboration at their neighborhood convenience store is exciting news.
Mario and Luigi Featured on the Packaging!
This collaboration features Mario and Luigi on Suppaiman’s iconic bright yellow packaging. The colorful and cheerful design, looking as if they’ve jumped right out of the game world, is sure to bring a smile to your face.
As this is a special, limited-edition package, it’s a highly valuable item not just as a snack, but also as a souvenir or memento. For fans of Japanese pop culture and Nintendo enthusiasts, it’s a must-have collector’s item.
What is “Suppaiman”?
While it may be unfamiliar to our international readers, “Suppaiman” is a popular snack from Okinawa made from dried plums (umeboshi). True to its name, which means “Sour Man,” it has a distinctive sour flavor. This beloved treat, originating from Okinawa, has a unique sweet, sour, and salty taste that is said to be instantly addictive. It is enjoyed by people of all ages throughout Japan.
This particular product is the “tanenashi” (seedless) variety, featuring a soft texture with a less intense sweetness. Without the hassle of removing a pit, it’s easy to eat, making it a safe and enjoyable snack for everyone, from young children to the elderly.
What Makes This Collaboration So Special?
In Japan, region-exclusive (“gotouchi”) snacks and merchandise are incredibly popular. This product is a prime example, bringing together two iconic brands from completely different worlds: Uema Kashiten, a famous Okinawan company, and Nintendo’s globally beloved “Super Mario.”
This fusion of traditional Okinawan flavor and modern Japanese pop culture makes for a perfect, unique souvenir that represents contemporary Japan.
Product Details
Product Name: Suppaiman Super Mario Tanenashi (Seedless)
Release Date: Saturday, November 29, 2025
Suggested Retail Price: 200 yen (excluding tax)
Net Weight: 20g
In addition to Lawson Okinawa, this product is also scheduled to be sold at the “Nintendo POP-UP STORE in OKINAWA” event, and at Nintendo’s official stores across Japan, including Nintendo TOKYO, Nintendo OSAKA, Nintendo KYOTO, and Nintendo FUKUOKA (some locations may be excluded).
When you visit Okinawa, be sure to stop by a local Lawson to experience the taste of this fun and sour adventure for yourself!
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