FAMIMA CAFE’s Mocha Blend S, offered by the Japanese convenience store chain FamilyMart, is getting a special new look. Starting Tuesday, November 4, 2025, the coffee will be served in limited-edition cups featuring an original design by Ethiopian artist Workneh Bezu Kassa. These cups will be available in limited quantities at approximately 16,000 FamilyMart stores across Japan, excluding Okinawa Prefecture. Priced at 158 yen (170 yen including tax), this single cup of coffee may be an opportunity to reflect on the culture and future of a distant country.
A Special Cup Infused with Ethiopian Culture
The “Mocha Blend” served in these special design cups is no ordinary coffee. It’s a specialty coffee meticulously crafted using 100% highest-grade beans, with 60% being Mocha beans from Ethiopia’s Yirgacheffe region. The greatest appeal of this initiative is the ability to enjoy this coffee, known for its fruity aroma and rich body, through a visual experience as well.
The limited-edition cups are designed by Workneh Bezu Kassa, an artist based in Ethiopia. This special cup of coffee will bring the vibrant culture of Ethiopia into everyday life in Japan, enriching your coffee break.
The Meaning Behind the Design: The World of Artist Workneh Bezu Kassa
An Artist Who Depicts Daily Life in Ethiopia
The designer, Workneh Bezu Kassa, is known for depicting Ethiopian culture, traditions, and the warm daily lives of its people with vibrant, life-filled colors. His work conveys the energy and warmth of the nation of Ethiopia to the viewer.
The Coffee Ceremony, “Kariomon”
The theme of this cup design is the “Kariomon,” a traditional Ethiopian coffee ceremony that represents a culture of hospitality. Similar to the Japanese tea ceremony, “Kariomon” is a ritual for warmly welcoming guests. The formal practice involves roasting green coffee beans in front of the guests and serving three cups of meticulously brewed coffee over time. This design vividly expresses the warm scene of people gathering and conversing around coffee.
Kassa commented, “I am deeply moved to be able to convey Ethiopia’s coffee culture and scenery to so many customers in Japan through my work.” The pride in coffee, a vital industry for his home country, and his desire to share its splendor are delivered to our hands through this cup.
A Cup of Coffee That Connects to Future Support
Behind this beautiful design cup lies another important story: support for Ethiopia, the coffee’s place of origin. In recent years, production in the region has declined due to climate change and crop diseases, causing many producers to face economic hardship. In response to these challenges, FamilyMart has been continuing its support activities for Ethiopia since last year.
Participate in International Contribution by Drinking
This initiative is structured for easy participation by us, the consumers. For each cup of “FAMIMA CAFÉ” Mocha Blend (S or M size) or Iced Mocha Blend purchased between Tuesday, October 14, and Monday, December 15, 2025, a donation of 1 yen will be made to help improve the educational environment for children in Ethiopia. A cup of coffee enjoyed with art also contributes to supporting the children who will shape the future.
Expanding the Circle of Support with Famipay
Furthermore, you can expand the circle of support by using FamilyMart’s e-payment service, “Famipay.” During the period from Thursday, October 9, to Sunday, November 30, 2025, a portion of the sales from in-store payments made with “Famipay” will be donated to tree planting efforts in Ethiopia. It’s a welcome campaign where your daily shopping can also contribute to protecting the global environment.
This is a chance to connect with the culture and current situation of Ethiopia, a country far from Japan, through a single cup of coffee. Why not savor this special cup, filled with art and story, at your local FamilyMart? As quantities are limited, those who are interested should be sure to visit soon.
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