Fruta Fruta, the company leading the Acai (a superfood from Brazil) boom in Japan, has shared long-awaited news for fans. Joining the popular “Ouchi de Acai Bowl S” cup ice cream—which gained massive popularity in 2025 for its rich flavor—is the new, large-capacity “Ouchi de Acai Bowl M.” Sales will begin sequentially at convenience stores (konbini) and supermarkets across Japan starting March 30, 2026.
500ml of Pure Satisfaction! Perfect for Families and Daily Habits
The most defining feature of the new “Ouchi de Acai Bowl M” is its generous 500ml (approx. 16.9 fl oz) size. For fans who found previous sizes to be not quite enough, this is the lineup they have been waiting for.
With this volume, you can enjoy it bit by bit as part of your daily health routine or share it with your family by topping it with various fruits. It is not only great to eat as ice cream straight from the container, but its size also makes it an incredibly convenient base for scooping out with a disher to create your own customized acai bowl.
Product details are as follows:
- Product Name: Ouchi de Acai Bowl M
- Classification: Frozen Dessert
- Volume: 500ml (approx. 16.9 fl oz)
- Release Date: Monday, March 30, 2026
- MSRP: Open Price (Varies by retailer)
- Availability: Supermarkets, convenience stores, drugstores, and online shops nationwide in Japan
The Secret to Its Richness: 175% Premium “Grosso Acai”
The reason Fruta Fruta’s acai ice cream is praised for its “authentic taste” lies in its concentration. It uses only “Grosso Acai,” which boasts the highest concentration levels defined by the Brazilian Ministry of Agriculture.
While the standard for general acai puree is a solid content of 8% or more, this product uses an overwhelming concentration of 14% or more. This rich formulation creates the deep richness and satisfying body unique to acai.
The texture of the ice cream is exceptionally smooth, and you will feel its “thick and creamy” resistance the moment you dip your spoon in. Once it reaches your mouth, the deep, original flavor of acai spreads, providing an experience akin to eating an authentic acai bowl from a specialty shop right in your own home. The recipe, which uses no artificial fragrances or colorings and draws out the natural power of the fruit, reflects the dedication of an acai pioneer.
No Blender Needed! Complete Your Personal Bowl Just with Toppings
The charm of “Ouchi de Acai Bowl M” lies in its convenience and customizability. Normally, making an authentic acai bowl requires the effort of mixing puree in a mixer or blender, but this product eliminates that need.
Simply scoop it from the cup into a bowl and add your favorite fruits (such as bananas or strawberries), granola, and yogurt to complete a luxurious dish.
Because of its large capacity, you can arrange it freely—whether you want to create a lavishly topped bowl or enjoy different toppings every day. The original flavor, which incorporates passion fruit, strawberry, and banana puree, pairs perfectly with any topping and offers excellent value for the price.
The Journey of Fruta Fruta: The “Acai Pioneer” Since 2002
Fruta Fruta is the pioneer that first brought acai to Japan in 2002. The “Ouchi de Acai Bowl” series has been running since 2012, evolving to meet the needs of the times.
With the motto “Natural, Fresh, Delicious, Authentic,” the company uses acai cultivated through “Agroforestry,” a sustainable form of agriculture in the Brazilian Amazon. With the introduction of this “M size,” living an acai-enriched life in Japan will become even more accessible and fulfilling.
On the release date of March 30, be sure to check the freezer section of your local stores.
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