On February 10, 2026, interesting new products that offer a glimpse into Japanese food culture will line the shelves of Lawson stores nationwide.
Currently, the “Morisugi Challenge” (Overflowing/Too Much Challenge), a campaign to significantly increase product volume, is a hot topic in the Japanese convenience store industry. However, the products introduced this time focus on “quality” and “texture.” We have two types of bread using Meiji, one of Japan’s most famous milk brands, and a unique gummy candy with a motif based on Tofu, a traditional Japanese food.
Behind the flashy volume-based campaigns, we explain in detail these products that are attempting to capture quality-focused fans.
Authentic Bread Using Meiji “Oishii Gyunyu” Series
If you visit a Japanese supermarket or convenience store, you will surely see a navy and white package. That is Meiji’s “Oishii Gyunyu” (Meiji Delicious Milk). Two types of bread using this iconic milk will be released. It is a collaboration with a brand that Japanese people deeply trust.
1. Bread with Milk & Whipped Cream
The biggest feature of this product is that “Meiji Oishii Gyunyu” is used in both the dough and the cream.
Usually, water is used for making bread, but this bread kneads milk into the dough. This creates a rich flavor and sweetness unique to dairy products.
Inside, whipped cream full of milky flavor is sandwiched. Both the dough and the cream emphasize “the deliciousness of milk.” While bread with whipped cream is a staple in Japanese Konbini Pan (convenience store bread), explicitly stating the milk brand used acts as a guarantee of its high quality.
- Product Name: Milk Bread with Whipped Cream (Gyunu-iri Pan Whipped Cream)
- Release Date: Tuesday, February 10, 2026
- Price: 171 yen (approx. $1.15 USD)
- Sales Area: Nationwide Japan (excluding Okinawa area)
2. White Tear-apart Bread with Coffee Whipped Cream
The second item is a product featuring “Meiji Oishii Milk Coffee.” What is notable is its shape and color.
This bread is called “Chigiri Pan (Tear-apart bread).” It has a shape where multiple small buns are connected, making it suitable for tearing off by hand easily to eat little by little or to share with friends.
Also, this bread is a “white bread.” By baking at a low temperature, it is finished with a moist texture while retaining plenty of moisture without browning. Inside is whipped cream containing coffee. The gentle sweetness of milk coffee and the soft texture of the white bread make it highly recommended even for those who do not like bitter coffee.
- Product Name: White Tear-apart Bread with Coffee Whipped Cream (Shiroi Chigiri Pan Coffee-iri Whip)
- Release Date: Tuesday, February 10, 2026
- Price: 171 yen (approx. $1.15 USD)
- Features: Whipped cream with “Meiji Oishii Milk Coffee,” fluffy and moist texture
- Sales Area: Nationwide Japan (excluding Okinawa area)
Unusual Gummies with “Yowayowa” (Weak) Texture to Heal You
In contrast to the orthodox collaboration in the bakery corner, products with a slightly strange atmosphere are appearing in the candy aisle.
Kabaya Foods Otofu-kun Peach Flavor
Currently, in the Japanese Gummy Candy market, products selling “hard texture” and “chewy consistency” are booming. However, this new product features a “too weak (Weak/Soft)” texture that goes exactly the opposite direction of that trend.
The motif is “Otofu-kun,” a character based on Tofu, the traditional Japanese ingredient. The image of tofu being easily crumbled and soft is expressed directly in the texture of the gummy.
The package features a pun (Wordplay): “Tottemo… Piinchi! (In a big pinch!)” playing on the flavor “Peach.” The chewing comfort, expressed as “Yowafuwa texture (Weak and fluffy texture),” will surely gently heal a brain tired from work or study.
- Product Name: Kabaya Foods Otofu-kun Peach Flavor 38g
- Release Date: Tuesday, February 10, 2026
- Price: 173 yen (approx. $1.16 USD)
- Features: Yowafuwa (weak and fluffy) texture, sour peach flavor
- Sales Area: Nationwide Japan (excluding Lawson Store 100)
Diversity of “Texture” Experienced at Japanese Convenience Stores
This week’s new products at Lawson offer a contrasting lineup: bread with a “guaranteed taste” borrowing the power of the national brand Meiji, and unique character gummies from Kabaya Foods.
Especially for the two bread products, they pursue the “fluffy and moist” texture that Japanese consumers prefer most. The method of combining a trusted milk brand there demonstrates the high quality standards of Japanese convenience store products.
On the other hand, the gummies offer a counter-cultural fun against current trends. When you are tired of hard gummies, this “weakness” should feel comfortable.
If you are staying in Japan, please stop by Lawson on Tuesday, February 10, 2026. You will be able to feel the “now” of Japanese food culture.
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