Starting from Friday, January 16, 2026, a new lottery campaign, the “Sega Lucky Kuji,” themed around the highly popular iOS/Android rhythm and adventure game ‘Project Sekai: Colorful Stage! feat. Hatsune Miku’, will launch at the Japanese Konbini chain, Lawson.
“Kuji” refers to a type of prize lottery frequently held at Japanese Konbini and bookstores. For a set price, you can draw a ticket and instantly win various character merchandise corresponding to different prize tiers, like Prize A, Prize B, and so on. The exciting thrill of not knowing which prize you’ll get is a major attraction for many fans.
This “Sega Lucky Kuji Project Sekai: Colorful Stage! feat. Hatsune Miku Vol.6” can be entered for 750 yen (tax included) per try. It’s an unmissable event for fans, as the prizes are only available while supplies last.
What is ‘Project Sekai’?
‘Project Sekai’ (commonly known as ‘Proseka’) is a rhythm game for smartphones where players can enjoy a story featuring world-famous virtual singers, including Hatsune Miku, alongside a cast of unique original characters. It boasts immense popularity, especially among the youth in Japan, and its fame is now spreading internationally.
The lineup for this kuji (Vol. 6) features gorgeous prizes with exclusive new illustrations focusing on characters from the in-game units ‘Virtual Singer,’ ‘Leo/need,’ and ‘Wonderlands x Showtime.’
A Complete Introduction to the Gorgeous Prizes!
Now, let’s take a closer look at the array of amazing prizes.
Prize A: Towel Blanket with Case
Prize A is a practical towel blanket that comes with its own case. It features a large design of the exclusive illustration, and displaying it in your room will instantly immerse you in the world of ‘Proseka.’ It seems versatile, perfect for use as a wrap when it’s chilly or as a piece of interior decor.
Prize B: Puchi-nui Mascot Plushies
Prize B features the “Puchi-nui Mascots,” a familiar item for fans. These are adorable, palm-sized plushies with charming super-deformed designs that capture each character’s features. They’re the perfect item to attach to your bag or display on your desk.
Prize C: Multi-Pouch
Prize C is an easy-to-use multi-pouch for daily life. It’s convenient for organizing and carrying small items like a smartphone, cosmetics, or stationery. Its stylish design makes it suitable for any occasion, from school to the workplace.
Prize D: Acrylic Stand
Prize D is an acrylic stand, a staple for collectors. These stands allow you to fully enjoy the newly drawn character illustrations. A favorite pastime for fans is to collect and display their favorite characters side-by-side.
Prize E: Acrylic Keychain
Prize E is an acrylic keychain that can be attached to bags or keys. A key feature is that they are more portable than the acrylic stands from Prize D, allowing you to feel like your favorite character is always with you.
Prize F: Can Badge Set
Prize F is a set of can badges, another classic collectible. Fans can enjoy the various character expressions, and many collect several to create “ita-bags” (a bag elaborately decorated with character merchandise).
Last Lucky Prize: Exclusive Illustration Booklet
The “Last Lucky Prize,” awarded to the person who buys the very last lottery ticket, is a deluxe booklet featuring all the exclusive illustrations drawn for this event. This is an extra special item that only one lucky fan can get their hands on. It’s a highly coveted prize that allows the owner to leisurely appreciate all of the artwork.
Character collaboration lotteries like this are a unique part of enjoying Japanese pop culture. If you come across one at a Lawson while traveling in Japan, why not try your luck?
Source (Japanese): 1月16日(金)より、セガ ラッキーくじ プロジェクトセカイ カラフルステージ! feat. 初音ミク Vol.6が登場!
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