Experience the authentic flavors of Thailand at Natural Lawson, a health-focused Japanese convenience store (konbini). From Tuesday, April 21, 2026, to Monday, May 11, 2026, the “Thai Fest in Natu-Lo” will be held at locations across Japan.
This fair features a diverse lineup of 11 items, including the classic Gapao Rice, menu items inspired by the popular local “Gai Yang” (Thai grilled chicken), and iconic Thai beers. It is a rare opportunity to enjoy meticulously crafted Thai flavors with the health-conscious twist that Natural Lawson is known for.
Main Dishes Featuring Authentic Spices and Herbs
Here are the hearty main dishes, perfect for lunch or dinner.
Gapao Rice with Fragrant Holy Basil
Gapao Rice (stir-fried basil with meat), a staple of Thai cuisine, has arrived. The “Gapao Rice with Basil (with Glutinous Barley Rice)” uses a generous amount of aromatic holy basil for an authentic experience.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 555 yen (599 yen including tax, approx. $4.00 USD)
- Features: Made with fiber-rich “mochi-mugi” (glutinous barley) rice, this healthy yet spicy minced meat dish offers a perfect balance of flavors.
“Gai Yang” Thai-Style Grilled Chicken Sandwich
This uniquely Japanese sandwich is inspired by “Gai Yang” (grilled chicken), a famous Thai street food.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 348 yen (376 yen including tax, approx. $2.50 USD)
- Features: It combines a generous serving of grilled chicken seasoned with a sweet and spicy sauce with smooth, mellow potato salad.
Intense Heat! Green Curry Pad Thai
This unique and innovative dish puts a twist on “Pad Thai,” the traditional Thai stir-fried noodle dish, by giving it a green curry flavor.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 518 yen (559 yen including tax, approx. $3.73 USD)
- Features: Enjoy the authentic herb-infused sauce and chewy noodles. Because of its strong heat, it is especially recommended for those who love spicy food.
Authentic Soups and Salads to Brighten Your Table
The side menu is also packed with items that capture the essence of Thai food culture, offering a mix of umami, spice, and sourness.
Savor One of the World’s Top Three Soups: Tom Yum Goong
Essential to any Thai meal, this Tom Yum Goong is packed with shrimp umami and spicy stimulation.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 550 yen (594 yen including tax, approx. $3.96 USD)
- Features: Concentrating the flavors of shrimp and mushrooms, it reproduces the spicy kick and lime-like acidity for a taste that stays true to the original.
Thai-Style Shrimp and Glass Noodle Salad with Refreshing Lime
A healthy ethnic salad using glass noodles, which are also very popular in Japan.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 580 yen (626 yen including tax, approx. $4.17 USD)
- Features: The lime juice dressing creates a refreshing and clean aftertaste.
Pantry Staples for the Health-Conscious and Vegans
Vegan and gluten-free items are also available, allowing you to easily enjoy the taste of Thailand at home.
Vegan-Friendly Brown Rice Noodles Made with Organic Brown Rice
Ideal for health-conscious individuals, three types of non-fried noodles made from brown rice are now available.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 500 yen each (540 yen including tax, approx. $3.60 USD)
- Lineup: Chicken flavor, Green Curry flavor, Tom Yum flavor
- Features: Made with organic brown rice, these can be enjoyed safely by those who are vegan or gluten-free. The Tom Yum flavor, in particular, has a strong, authentic Thai aroma.
Gourmet Taste at Home! Curries Supervised by Master Chef Nuror
A series of authentic retort (pouch) curries supervised by the famous Thai chef, Ms. Nuror Somany Steppe.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 450 yen each (486 yen including tax, approx. $3.24 USD)
- Lineup: Three varieties: refreshing “Green,” rich “Yellow” with coconut milk, and “Massaman” with a sweet aroma and deep flavor.
- Features: You can easily enjoy restaurant-quality spice blends in the comfort of your own home.
Authentic Beers and Snacks to Boost the Thai Vibe
To make your time at home even more enjoyable, a selection of beers and snacks loved in Thailand are also available.
Thailand’s Big Three Beers are All Here! LEO, Singha, and Chang
Three highly popular beer brands from Thailand are available for purchase at stores across Japan.
- Release Date: Tuesday, April 21, 2026
- Price: LEO Beer (308 yen tax incl., approx. $2.05 USD), Singha Beer (308 yen tax incl., approx. $2.05 USD), Chang Beer (270 yen tax incl., approx. $1.80 USD)
- Features: These pair exceptionally well with spicy Thai food, allowing you to enjoy the distinct flavor profiles of each.
Surprising Flavor Variety! Mini Rice Crackers
Perfect as a snack with beer, these crunchy crackers are made from rice.
- Release Date: Tuesday, April 21, 2026
- Price: NL Standard Price 370 yen each (400 yen including tax, approx. $2.67 USD)
- Flavors: The lineup includes Truffle, Spicy Mala, and the popular Thai flavor “Salted Egg.”
Social Media Campaign to Win a Deluxe Assortment Set
To commemorate the fair, a giveaway project is being held where you can win a set of Thai food products.
Through Natural Lawson’s official social media accounts (X and Instagram), one winner from each platform will be selected by lottery to receive a Thai Fest product set worth approximately 2,500 yen (approx. $16.67 USD).
How to Enter the Campaign
The application period is from Tuesday, April 21, 2026, to Monday, April 27, 2026.
- How to apply on X: Follow the @naturallawsonjp 🇯🇵 and repost the designated post.
- How to apply on Instagram: Follow the @naturallawsonjp 🇯🇵 and “Like” the designated post.
- Features: Winners will receive a deluxe assortment including Gapao Rice, Green Curry, and rare snacks.
Experience Thai Food Culture at a Japanese Konbini
The “Thai Fest in Natu-Lo” is a limited-time event ending on Monday, May 11, 2026. In addition to the products introduced here, many other Thai-related items are decorating the shelves of Natural Lawson stores across Japan.
Don’t miss this chance to easily experience authentic Thai food culture at a Japanese convenience store. Be sure to stop by your local shop and enjoy the exotic colors of Thailand.
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