On March 31, 2026, the latest addition to the Monster Energy lineup, “Monster Ultra Vice Guava,” was released across Japan. This product is the newest entry in the “Ultra” series, designed for those who want to enjoy great flavor without worrying about sugar or calories. The series has garnered immense support from health-conscious fans in Japan, and this time, a tropical-inspired flavor has officially landed on Japanese shores.
Miami’s Hype in a Can! The Appeal of “Monster Ultra Vice Guava”
Monster Energy holds an overwhelming share of the energy drink market in Japan. Among its offerings, the “0 Calorie, 0 Sugar” Ultra series is particularly popular as a guilt-free refreshing beverage. The new “Vice Guava” is, as the name suggests, a drink that fully showcases a crisp guava flavor (non-juice).
This new release was developed with the image of the vibrant and glamorous streets of Miami. It encapsulates the expansive atmosphere of Miami in a single can—from its Latin energy and top-tier motorsports to the hot clubs lining the beaches. Despite being zero calories, Monster’s signature powerful energy blend remains fully intact. It’s the perfect partner for when you need to shift your mood during a busy workday or when you want to enjoy your downtime to the fullest.
Monster Ultra Vice Guava Product Information
- Product Name: Monster Ultra Vice Guava 355ml (approx. 12 fl oz) Can
- Release Date: Tuesday, March 31, 2026
- Price: 213 Yen (Tax Excl.) (approx. $1.41 USD)
- Volume: 355ml (approx. 12 fl oz)
- Flavor: Refreshing Guava (Non-juice)
- Nutrition: 0 Calories, 0 Sugar
- Ingredients: Contains 40mg of caffeine per 100ml (approx. 142mg per can)
Grab Limited Gear! Luxury Campaigns Rolling Out Across Japan
To celebrate the launch, the “Win Limited Ultra Vice Guava Gear” campaign is being held simultaneously across various locations in Japan starting today. Since the entry periods and prizes vary by retail chain, it’s wise to check the details in advance.
Lawson: First-Come, First-Served Limited Stickers
- Period: Tuesday, March 31, 2026, to Monday, April 20, 2026
- Participating Stores: Lawson stores nationwide (a representative Japanese convenience store/Konbini)
- Benefit: Four types of limited-edition stickers are being distributed on a first-come, first-served basis.
- Lawson Campaign Details 🇯🇵
Ito-Yokado & York: Running until late April
- Period: Tuesday, March 31, 2026, to Monday, April 27, 2026
- Participating Stores: Ito-Yokado, York Mart, York Foods, York Price (Major Japanese supermarket chains)
- Ito-Yokado Campaign Details 🇯🇵
Nationwide Mass Retailers: Second Wave Starting April 1
- Period: Wednesday, April 1, 2026, to Thursday, April 30, 2026
- Participating Stores: Arcs Group, York Benimaru, Torisen, Tobu Store, Sotetsu Rosen, Kusuri no Aoki, Kohnan
- Mass Retailer Campaign Entry 🇯🇵
Don Quijote: Long-term Campaign through Golden Week
- Period: Thursday, April 2, 2026, to Wednesday, May 6, 2026
- Participating Stores: Don Quijote, MEGA Don Quijote, Nagasakiya, Apita, Piago, U Store (One of Japan’s largest discount store chains)
- Don Quijote Campaign Site (Opening April 2) 🇯🇵
Limited T-Shirts and Sunglasses! Featured Collaboration Items
The prizes prepared for this campaign all feature high-sense designs reflecting the world of Vice Guava. In addition to items won via lottery, the limited stickers available in-store are of exceptionally high quality.
Limited T-Shirt: A Design Brimming with Miami Vibes
This special T-shirt, featuring the Vice Guava signature colors, is a limited item available only through this campaign.
Limited Sunglasses: Perfect for Summer
These sunglasses feature eye-catching pastel-colored frames. They are sure to be a hit at Japanese beaches and music festivals in the coming season.
Monster Assortment Set
A luxurious set for fans including 8 cans of Monster Energy, including the new flavor.
Collector’s Edition Limited Stickers
With different designs available at different chains, you’ll want to collect them all. Lawson offers a lineup of four different limited-edition stickers.
Additionally, other mass retailers will offer even more variations of limited stickers. Why not visit participating stores across Japan to find your favorite design?
Get a Head Start on Summer with Zero Guilt! Now on Sale Nationwide
While being 0 calories and 0 sugar, “Monster Ultra Vice Guava” delivers an overwhelmingly satisfying drinking experience. It’s a drink that will make an impact on everyone, from those with active lifestyles to office workers seeking a refresh.
True to its concept of “the comfort of a Miami beach,” one sip will give you a taste of an exotic, liberating atmosphere. Take this opportunity to grab the new release at convenience stores and retailers across Japan and enter for a chance to win limited gear. This incredibly hot new product is sure to add a dramatic splash of color to your daily routine.
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